“Apple is set to announce that it has acquired Quattro Wireless for $275 million, several sources confirmed,” Kara Swisher reports for AllThingsD.
“Google recently forked over an astonishing $750 million for AdMob, a Quattro competitor, which Apple had also made a bid to acquire,” Swisher reports. “Both start-ups are aimed squarely at the fast-growing market to advertise on smartphones.”
Swisher reports, “Waltham, Mass.-based Quattro has raised close to $30 million from two main venture investors–Highland Capital Partners and Globespan Capital Partners. Founded several years ago, its clients include Ford, Disney and the National Football League.”
Full article here.
[Thanks to MacDailyNews Reader “James W.” for the heads up.]
@raskol
And I was still using my five-year-old Apple ][.
I eat sausage but, how its made is not something I’m interested in. So what’s your point? Are you saying this is where you get off? It won’t be the last time you’ll have had to abandon a platform.
I don’t imagine anyone is wedded to the idea advertising. And let’s face it, the marriage between Google and Apple is over so Apple will need to find some other means of offering their partners advertising and what better way than to buy a Google competitor?
The Q’s ad execs will offer the content providers, developers, and publishers the best they have to offer.
Advertising can be intrusive but it doesn’t have to suck.
You know? Your Jobs quote was very appropriate because it evens my conviction that the desktop is dead, long live mobile.
Good luck, where ever you end up.
hmm. Now apple try to enhancing its territory through such deal.
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