“Apple is set to announce that it has acquired Quattro Wireless for $275 million, several sources confirmed,” Kara Swisher reports for AllThingsD.
“Google recently forked over an astonishing $750 million for AdMob, a Quattro competitor, which Apple had also made a bid to acquire,” Swisher reports. “Both start-ups are aimed squarely at the fast-growing market to advertise on smartphones.”
Swisher reports, “Waltham, Mass.-based Quattro has raised close to $30 million from two main venture investors–Highland Capital Partners and Globespan Capital Partners. Founded several years ago, its clients include Ford, Disney and the National Football League.”
Full article here.
[Thanks to MacDailyNews Reader “James W.” for the heads up.]
just the beginning of war between apple and google.
So Google tries to steal Apple’s thunder, by pre empting with their own announcement, only to be upstaged by Apple with this news!!! Nice one Steve.
This is some of what Apple will now have to offer:
Thousands of publishers around the world put their trust in Quattro Wireless to drive revenue for their mobile properties. Why should you join the Quattro Network?
We are the exclusive mobile advertising partner for many category-leading global media companies, including Gawker, NFL, NHL, uLocate (WHERE), Hachette, Univision, Edmunds and Men’s Health.
We are the monetization and technology platform partner for thousands of sites and application, including CBS Interactive, News Corp, Time Inc., Washington Post, IAC, New York Times, Sympatico, Cricket, iMeem, Slacker, AP News, Weatherbug, Viigo, and Sportacular.
We bring hundreds of leading advertisers to our Network every month, including: BP, Superpages, Visa, Ford, Sony, Netflix, Proctor & Gamble, SAP, Freecreditreport.com, Tiger Direct, Thumbplay and Meetmoi.
We deliver advertising that will help you meet your financial goals, and provide best-in-class service with our experienced mobile team.
We offer advertisers a full variety of ad units to drive high brand affinity and conversions, including: click-to-download banners, expanding ads with video and maps, dynamic ads and interstitials.
Our international brand and direct ad sales team of experienced mobile reps have deep relationships with the leading agencies, brands and direct marketers.
You can join easily via our online portal, and then track your earnings through our real-time measurement dashboard and reporting system.
So Apple isn’t really a computer company anymore. That explains the anemic OS development and lack of any real attention to their computer hardware. Dropping Computer from the name was a big clue I guess. I was blinded.
Anemic OS development?
Dude, you need a dose of reality. Mac is still a driving force for Apple, but Apple is a business and it’s leaders are looking at multiple streams of income and delivering technology in many design forms.
Raskol, you’re an idiot. Take a look at the 27″ iMac and tell me if there’s a better computer on the planet.
Uh huh. NeXT. 1986?
Ha, all in ones are for grandmas.
I just can’t wait for my first advert pushed in my face. Anticipation almost overwhelms me! How long must I await my first wait? I wonder how long the advertisements will be? Will I have one to watch before I can use my phone? Maybe two? Gosh! However shall I restrain myself!
Interesting report – but surely MDN could convert the movie from Flash for it’s many iPhone users using the MDN App? This happens every now and again. Or am I being unreasonable?
Oh dear Raskol is a bigot as well as an idiot it seems. The real version of the cartoon figure zuny ridicules it seems is among us.
wow ! many big investors are here for investing their money. their would be definitely some the profitable.
home renovation
How about Ads for your iTunes subscription or Apple TV movies/TV shows? Not to mention a new revenue stream for iPhone/iTablet developers all linked to your developer account.
“That explains the anemic OS development and lack of any real attention to their computer hardware. Dropping Computer from the name was a big clue I guess. I was blinded”
Its ok, with the tin foil hat on, at least you’re protected from laserbeams.
Yes, its true, the … Ad business will soon replace Apple’s …uh…hardware division. Because its illegal for Apple to hire more computer programmers. Or for the total number of ….’nerds’ in one company to exceed 50,000. Don’t look at me, Obama’s hating on the white man.
People like you are so funny. You want a hug?
@Mike
You should read The Mythical Man-Month before trying to turn yet another thread into an Obama spanking session…
It’s a pointy Tin Foil had too!
Now go sit in the Faraday Cage and face the corner….
its baffling that… the sarcasm in my post went undetected… seriously guys..
M$ stock low in March was $15. It doubled as of yesterday to $30.95.
Mike
Sarcasm in a post doesn’t work.
@doc
what? MDN’s in-your-face advertising, courtesy of Google, doesn’t do it for ya, and you won’t be satisfied until Apple brings the chedda?
Buy the Q makes perfect sense and when Apple takes the new data facility online they will finally have means to allow the content providers to make money.
This mechanism has been missing from Apple’s bargaining leverage and now the last piece is in place.
Hey Raskol, you got balls to pull that Apples-lost-its-computer-focus argument on the eve of their quarterly financial report.
Come back after the report hits the street and say it again, okay?
Where do you work, Google?
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RE: “Sarcasm in a post doesn’t work.”
It does work.. you just have to add a “j/k” to the end of it. Otherwise teeth will sink into you and you will find pain more eternal than Pinhead can give. It’s MDN buddy watch out! We feed trolls AND you.
j/k
@Raskol
Uh huh. NeXT. 1986?
Curious, what were you using in 1986?
@murray68
a new revenue stream for iPhone/iTablet developers all linked to your developer account.
You’re right. The Q even has an SDK for iPhone development, providing developers greater opportunities to make more money.
Of course it’s a double-edged sword; done properly, the results can pay off handsomely but, a shotgun approach to advertising can kill any momentum a product has regardless of its merit.
Take MDN for example, the ads to my left and right are somewhat innocuous and benign but are encroaching on the UI in a creepy way, but pop-ups remind me of those idiots behind you, who are constantly kicking your chair in the movie theater.
Before AdBlock, every pop-up screamed at me, Hate Me! Hate Me!
1986 I was using an Atari 1040st.
My point however is, Apple seems to be mostly focused on milking the Mac platform. As many people have asked, where is the Mac news? OS X remains largely unchanged from a user point of view since 2001. Yes it’s the best OS. That should not be enough.
NeXT was far ahead of the industry through the ’90s. One cannot say the same now. Linux and even Windows are basically on par with NeXT.
If the rumored tablet is not running the Macintosh OS and one must download apps only through iTunes, this may not bode well for future open development on the Mac. Applications must be approved by Apple?? Am I the only one that is worried about this? Ad supported applications? Who the hell wants this?
@G4Dualie:
I didn’t say Apple is not selling a lot of Macs.
“If I were running Apple, I would milk the Macintosh for all it’s worth — and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.” – Steve Jobs * As quoted in Fortune (1996-02-19)
Apparently the next great thing is a completely Apple approved, ad supported platform. Which I’m not interested in.