Nokia shutters U.S. flagship stores as floundering cellphone maker fails in face of Apple’s success

“Nokia will close its two flagship stores in the United States, a market where the world’s top cellphone maker is struggling to gain ground,” Tarmo Virki reports for Reuters. “Nokia said it would close the stores in New York and Chicago.”

“Improving the company’s position in the U.S. market has been a priority for Chief Executive Olli-Pekka Kallasvuo since he started to run Nokia in 2006,” Virki reports. “Since then, however, the company’s U.S. market share has eroded to well below 10 percent.”

Nokia is also closing one of its two stores in London and its Sao Paolo store… ‘This confirms a turn in Nokia’s retail strategy. It has failed to replicate Apple’s success with this format of store,’ said Ben Wood, director of research at British consultancy CCS.”

Full article here.

MacDailyNews Take: Olli-Pekka Kallasvuo is a perfect CEO for Nokia. They’re both failures.

“iPhone is a niche product.” – Olli-Pekka Kallasvuo, April 17, 2008

Want to watch Nokia’s decline? Don’t blink.

Verilöyly.

[Thanks to MacDailyNews Reader “JES42” for the heads up.]

32 Comments

  1. I think it’s too early to say Nokia is finished as they do have a big presence in the market. But I will say Nokia has been given a massive wake up call and desperately needs to be re-invented.

    I think it’s very telling that Nokia’s web site seems to have over a dozen different mobile phones to choose from but Apple essentially has the one phone (just in different versions). The fact is Apple’s iPhone is just so much better than any phone Nokia has.

    But then the iPhone isn’t just a phone. It’s more like a digital hub that you keep in your pocket and it’s just so easy to use.

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