“NPD measures in-store and online sales to compile the numbers… One factor helping Apple is average selling price. The Mac maker has largely chosen not to compete with Windows PC manufacturers below $1,000. While price wars continue at the low end among Windows PC manufacturers, Apple’s entry-level iMac starts at $1,199. True, Apple offers the Mac mini for $599 or $799, but the ASP is considerably higher than comparably priced Windows PCs. Low-cost Windows PCs typically come with monitor, keyboard and mouse, which are all extra-cost items for Mac mini unless the buyer uses existing gear,” Wilcox reports.
“In October, the Mac desktop ASP was $1,338, down from $1,390 in April and $1,581 in October 2008, according to NPD. By comparison, Windows desktop PC ASP was $491, or nearly $900 less than the Mac desktop. Generally, Apple also captures more revenue share on much smaller sales. For example, according to Apple SEC filings, worldwide, the company shipped 3.05 million Macs — only 787,000 of them desktops — in third calendar quarter,” Wilcox reports. “By comparison, HP shipped 16.1 million PCs and Acer 12.5 million, according to Gartner.”
Wilcox reports, “The Mac laptop ASP also is much higher than Windows notebooks: respectively, $1,410 to $519 in October, according to NPD. Apple sells fewer units, but commands higher margins on every one than Windows PC manufacturers.”
Full article here.
Holy shit!
I’m not a big believer in statistics, but that’s a mighty strong number!
Clearly, this means that Apple really NEEDS to make a Mac el Cheapo netbook.
That clearly means there is antiquated wannabe trash and state of the art computers, laptops and craptops…
u get what u pay for….
must be a rounding error
About 10% of market share and 47% revenue share. That’s amazing! I am buying more AAPLs
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Mr. Reese
You are a prophet sir!
Go Apple!
Fleece those fanboys!
MDN just snipped the good parts, the raw data. Joe Wilcox’s premise is that Apple’s sales are unsustainable. Here’s a quote:
“The larger questions: Can Apple sustain such high desktop dollar share? Does Apple benefit long-term from the trend? “No” is likely answer to both questions.”
Recall, Joe is the guy who wrote that everyone was lying a week ago, when they wrote that Apple made more on the iPhone, $1.6B, than Nokia’s $1.1B. Of course, Joe, knew that Strategic Analytics was using non-GAAP figures, the real sales figures, but he wanted to get hits, and hits he got.
If that number was percent share of total profit, and not total revenue, Apple’s portion would probably be above 90%.
And the key differentiator between Apple and everyone else… Mac OS X.
@ken1w “And the key differentiator between Apple and everyone else… Mac OS X.”
Thank you, sir. You are exactly right. I’ve been saying that for years to anyone who would listen!
Clearly a statistical error! May Ballmer stay at MSFT as long as it takes.
Just like dental floss or disposable tampons, Windows POS is now in that category.
@me
Okay. I’ll feed the troll.
Apple’s machines cost more on average, but are about equal to comparably priced machines from PC vendors. They also tend to last longer and have a much higher resale value. They also have a much better, more stable OS which is entirely free of the threat of malware, thus saving the owner headaches AND cash spent on anti-malware software. They can also run any modern Windows and Linux OS natively, typically better than PC’s can. I could go on, but it’s beddy-bye time.
So. Your point again?
@aka Christian
Don’t forget that Mac OSX does not have a registry, which in turn is the worst thing about Windows. They do rot with time. Any Windows install that is older then a year, will have some kind of quirk, at the very least. OSX just keeps on working with little to no maintenance.
My time is worth too much to be wasting it with bottom of the line cheep computers.
That’s why I use a Mac.
I want a $200 netbook that runs a stripped down version of Linux that only runs one program, a Google browser.
Yes, that’s the ticket!
Holy shit Batman!
Nearly half the money spent on desktops is spent on Macs and 34% of the money spent on Laptops is spent on Macs. Steve Jobs has to be smiling at these numbers, as he stands at the top of the charts, watching the “big boys” fight for a few pennies selling netbooks.
If you click to the main article be sure to read the comment from jbelkin. His insight is far deeper than that of the article’s author. jbelkin’s premise is that Windows users are so poisoned by their computing experience that they are only willing to spend pennies for a computer, while Mac users are pleased using their computer and have no problems spent big bucks on them because they are worth it.
Well it’s like I’ve always said and had to explain to people about product cost and what someone is willing to pay…
Anyone who places any real, serious value in a product will pay more for it. This is not only true in the computer market, but just about every other market as well: cookware, stereo systems, cars, sports equipment, cameras, tools, clothing, furniture, etc…
In everything I do that I really enjoy, I don’t mind paying extra knowing I’m getting a product (or service) that I can work with, rather than it working against me.
When it comes to computers, I want one that is reliable, efficient, competent, looks good on my desk, inspires me and most importantly is not difficult or invasive when I’m working on something.
“True, Apple offers the Mac mini for $599 or $799, but the ASP is considerably higher than comparably priced Windows PCs.”
That sentence does not make sense. How can Macs be more expensive than comparably priced Windows PCs? If they are comparably priced, then the Macs would not be considerably more expensive.
Sheesh.
AAPLguy
Read the next sentence about the need to pay extra for a screen and keyboard. I agree it could have been worded better, but the problem is not a logical flaw but rather a poorly constructed sentence structure.
Yay! We’re so smart we pay more money for the same hardware. Seriously, I love my Mini, but my $250 netbook runs everything just as well. And you guys need to learn somethings about computers. Every time I hear Macheads talk about all the pc problems they had and how you have to spend hours each week taking care of security, I feel like a genius. All my pc’s all run flawlessly. Maybe Macs are made for dumber people.
Yeah, just like Beamers, Mazarati, Porsche and Mercedes Benz are made for dumber people… ‘Cause surely a cheap Ford would get them from place to place just a well…
Idiot.
doosan
Your lame argument has been repeated by much smarter people than you ad naseum thousands of times over the three decades the Mac has existed as a platform since the early 1980s.
A 250 netbook does not run “everything just as well” by any reasonable metric. Of course you knew this and are simply trolling just to get a rise out of easily duped Macolites that jump on PC users.
Only there are plenty of PC users who
make intelligent posts here and don’t get jumped on, and actually have interesting and provocative things to say.
You’re just not one of them.
“Yeah, just like Beamers, Mazarati, Porsche and Mercedes Benz are made for dumber people… ‘Cause surely a cheap Ford would get them from place to place just a well…”
Your Beamers got a Ford engine. I’d take that up with consumer affairs!
I love the argument that a 250 PC runs as well as a Mac which costs more, it’s just utter crap. If a notebook actually ran that well no-one would have to spend more than that and buy more expensive PC’s let alone more expensive Macs. It’s a simple fact that the hardware in a cheap Net/Notebook is not as good as higher end machines. That Macs have extra value built in with OS X, the design, the build quality, etc could be debated but technically they are high quality machines hence the prices.
I’m not sure I’d like to produce my magazine on a netbook!
I do have a cute little Eeepc, but never use it now.
I think a lot of computer anoraks just like buggering about with the insides of their machines, but don’t actually produce any real work on the machines.
This is what the Mac is for. Actual work.