Apple’s iPod took 17 quarters to reach 30 million units; iPhone did it in just 10

Philip Elmer-DeWitt reprots for Fortune, “It took the iPod 17 quarters to reach 30 million units. The iPhone did it in 10.”

Click through to the full article to see a version of the chart that extends the iPod numbers to the end of fiscal 2009 along with a chart showing sales per quarter for the first 20 quarters here.

MacDailyNews Take: Bloodbath.

[Thanks to MacDailyNews Reader “Jersey_Trader” for the heads up.]

20 Comments

  1. There has to be something wrong with this chart because most analysts have said that iPod sales are slowing and that iPhone/iPod Touch devices will canabalize existing iPod sales.

    I just don’t see the slowing sales or any canabalizing in this chart. Facts outweigh fiction everytime I guess.

    Cheers

  2. And what the story dosn’t tell you is that iPod Touch falls into the iPhone Category.

    But they still count the “iPod Touch” as a iPhone.

    Apple has always put the iPod Touch in the iPhone Category for accounting so if you separate the numbers and place the iPod Touch in the real iPod category it would look much different.

  3. Just got myself a delightful iPod Nano and the video doesn’t look bad at all on a 20″ monitor.

    Does get itself confused with which way is up though… ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  4. Misleading chart without any context. The cell phone market, even just the smartphone market, is much larger than the mp3 market. Would be interesting to compare their growth in market share which would take that into account.

  5. The chart is very misleading because it only shows the first twenty quarters of the iPod sales. The last several years of sales are missing. This should be very apparent because total iPod sales are much greater than 80 million.

    “September 9, 2009 keynote presentation at the Apple Event, Phil Schiller announced total cumulative sales of iPods had exceeded 220 million.”

    I’m going to be very interested in seeing sales figures for the first quarter of 27 inch iMac sales, and the quad cores in particular.

  6. Now where’s the chart that shows iTunes sales compared to
    App sales over the first 18 months?

    FYI, the chart is comparing the first 10 quarters of each device respectively. It is showing current iPhone sales compared to the first 10 quarters of iPod sales starting in 2001. It is not showing current iPod sales.

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