A reviewer at the iTunes app store recently rejected a simple application Joel Comm had submitted due to “limited functionality.”

In this video, Comm appeals directly to Steve Jobs to make the review process more transparent and consistent:

Direct link via YouTube here.

Full article here.

MacDailyNews Take: Yeah, that’s right, we said “idiot.” Where’s the consistency, Apple?

Once again: We don’t know if Apple’s problem is: (a) the quality of the staff they’ve hired to flip the coins they use to determine app approvals; (b) if said staff is totally overwhelmed; (c) if said “staff” is really just that lone not-so-smart MobileMe launch guy whom the new, more mellow Steve didn’t have the heart to fire; or (e) all of the above, but they really ought to have worked it out by now.

Apple’s only considerations should be to make sure apps do not harm the device and/or encourage physically harming others, directly or indirectly. That’s why we immediately condemned that despicable “Baby Shaker” app and applauded Apple for nixing it. Of course, it never should have been approved in the first place, but we already knew that Apple’s app approval process had major issues long before that particular SNAFU. (And, by the way,” for those that want to bring up FPS or similarly violent games: A defenseless infant is actually different than an armed soldier. If you’re ever in an actual war, you’re supposed to fight the enemy; if you’re ever holding a real baby, you’re never, ever to shake him or her.)