In New York City, it wouldn’t be the holidays without the annual department store window displays. Among the most famous are the windows of Saks Fifth Avenue, a holiday tradition since 1949.
For 2009, the Saks windows use some Microsoft products, including Windows 7.
MacDailyNews Take: Have Yourself A Merry Little BSOD.
This year’s windows will feature scenes from Saks’ holiday children’s book, ‘Twinkle, Twinkle Little Flake’ – the story of a snowflake named Twinkle. More than 20 video monitors provided by Microsoft and powered by Windows 7 will help animate some of the book’s key scenes. The windows will also feature ice-skating penguins and a voiceover of the book that is audible to passersby. In addition, holiday shoppers can tweet their holiday wishes using #holidaywindows and have them appear in the Saks windows, making the windows interactive.
MacDailyNews Take: Here’s an idea: Let’s help make those windows interactive while giving some excellent holiday shopping advice with a constant stream of “Get a Mac” tweets. Like we just did. Note: Just include the hashtag #holidaywindows in any tweet and “Get a Mac” along with any other holiday wishes (“right down the street, look under the glass cube,” etc.) that you wish to impart. 
Along with the display windows, Saks and Microsoft have created interactive in-store lounges for shoppers. The specially constructed lounges feature Windows 7-based PCs, with Microsoft experts on hand to answer questions about the software and hardware.
MacDailyNews Take: Answer questions or, more likely, perform wipe-and-reinstalls in order to foster the illusion of reliable, smooth-running Windows PCs.
Source: The Borg
What’s wrong with this picture? Kensington lock. Who would want to steal a PC notebook?
Twinkle, twinkle little flake. Only MS could come up with something so ‘flaky’.
Oh that makes sense — show the ones you supposedly love how much you really disdain them — give them something from Microsoft! Talk about about destroying the meaning of Christmas!
This has disaster written all over it.
How far is this Saks from the Apple Store on Fifth?
Where is the big ass table? Or is that too expensive for this holiday season (and not working well under 7)?
This seems…. dumb.
So, Microsoft is crowing about providing monitors (which they don’t manufacture) for a Christmas window display for a store that doesn’t sell consumer electronics (much less computer equipment) which includes an animated children’s story that seemingly has nothing to do with Christmas, much less Microsoft.
“Relax Deus, it’s a branding message.”
Oh, of course! Microsoft wants to associate their brand with that of a premium retailer of high-end consumer
goods because Microsoft sells premium high end….. wait a minute…
Another confusing, erroneous piece of “we can be cool too” messaging from Microsoft.
“Your potential, our lack of self-esteem”
@MDN Take
The Borg run waaay too smoothly and efficiently to be running any flavor of Windows.
@HMCIV
You are correct. The Borg were definitely Unix.
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Just checked out the Twitter link … HILARIOUS!!
‘Twinkle, Twinkle Little Flake’ ????
I thought this was referring to Ballmer…..
My nuts roasting on a fire,
Jack frost nipping at your booze
Its been said
Many times many ways,
BSOD, if Windows you choose.
Ballmer just throwing more money at trying to be cool, but he never gets it, which is why msft is never cool. As Jobs might say, cool isn’t just the way something looks, it’s the way it works.
And Saks has pretensions of being a classy shopping destination.
Not any more.
I really wish liberals would keep their greedy hands off of Christmas.
It’s Christmas!
Deal with it!
Not “Happy Holidays”…
not “Season’s Greetings”…
…but Christmas!
@ Josh
You’re right : Merry Christmas ! to you. I’m a Liberal but I agree Christmas is Christmas, not some diluted and undefined Holiday.
just checked the tweets.
fantastically funny. most of them are get a mac tweets!
“What’s wrong with this picture? Kensington lock. Who would want to steal a PC notebook?”
That looks like a nice table. They locked the PC to it, so people wouldn’t steal it.
For somehow dragging politics into a story about sending tweets to Saks 5th Avenue holiday window displays, you deserve to have Barack Obama hold you down while George W. Bush punches you in the balls.
@the article
That twitter page is a comedy goldmine. Although after seeing the sadsack pointing at his “I’m a PC” shirt I just feel kind of depressed now.
I like how Microsoft has attempted to “subtly” alter the sacred multi-color Windows logo into a classy, elegant, simple and clean back-lit white logo. Now this couldn’t possibly be Microsoft once again blatantly trying to rip-off Apple. In a very public space no less. They’re not just trying to “associate their brand with that of a premium retailer of high-end consumer goods…” No, they are just trying to directly associate themselves with their competition down the coast so as to confuse their huddled and idiotic masses.
Oh this has “craptacular” written all over it.
@Josh and Giles:
You must be a couple of closed-minded, ignorant idiots!?
“Happy Holidays” and “Season’s Greetings” is to refer to all the holidays that occur during this season. In case you haven’t noticed, Christians aren’t the only people who have a holiday around the winter solstice. Furthermore, Christians co-opted a date that was originally a pagan holiday.
@ Josh and Giles:
Dies Natalis Invicti to you, too…
MDN:
Brilliant!
Windows at Saks?
Sure, if you don’t mind paying hundreds of dollars for a logo!
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