“Apple’s jumping into the battle that sees Verizon Wireless and AT&T flaming each other in advertisements, but unlike AT&T’s recent effort to defend itself, Apple’s new pair of iPhone ads are actually good,” Jared Newman writes for PC World.

“To recap, Verizon fired the first volley with ads that dissed AT&T’s lack of 3G coverage. AT&T sued Verizon, claiming that the maps mislead viewers because areas with slower coverage appeared in white, giving the impression that those areas had no coverage at all. A judge ruled in Verizon’s favor, allowing the company’s ads to keep rolling. So AT&T retaliated with a lame and even childish ad that featured actor Luke Wilson checking off four bullet points in the carrier’s favor,” Newman writes.

Direct link via YouTube here.

Newman writes, “Apple’s ads take a different direction. Instead of flinging mud at Verizon, they demonstrate how the iPhone takes advantage of AT&T’s ability to place calls and use data at the same time… Instead of merely saying why AT&T’s network is superior, as Luke Wilson did in AT&T’s ad, Apple actually shows us how simultaneous voice and data can be useful to iPhone owners.”

Apple iPhone ad: “Did You See My Email?”

Direct link via YouTube here.

Apple iPhone ad: “What Time’s The Movie?”

Direct link via YouTube here.

Full article here.

[Thanks to MacDailyNews Reader “Carl H.” for the heads up.]