“A Google-branded cellphone is supposedly on its way. If true, this is a mistake,” Dan Frommer writes for The Business Insider. “The main problem: No matter what happens, if Google does this, it will alienate its partners, which include some of the biggest names in wireless.”
“Verizon, the largest U.S. wireless carrier, is in the process of making a big push behind Android. If it finds out that Google is going to be a direct competitor, it is going to be pissed,” Frommer writes. “Same goes for its other handset and carrier partners.”
“Why should Google care about its partners? Let’s not forget Google’s long-term goal here: To make a ton of money selling mobile ads,” Frommer writes. “But this [Google-branded cellphone rumor] makes it sound like Google is intent on getting in its partners’ way.”
“Because unless Google has figured out something magical about cellphone design — highly unlikely, given its unimpressive history designing user interfaces — the Google phone will never be as successful as the sum of all other Android phones,” Frommer writes. “Which means it’s a waste of time, and a mistake on Google’s part.”
Frommer writes, “If anything, Google should be spending as much time and energy it can getting the world’s biggest smartphone companies, Nokia and RIM, to switch to Android. Then it would be a GIANT. Now, it just looks confused.”
Read more in the full article here.
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