“Apple did talk to mobile ad network AdMob about a potential deal, just before Google snapped up the company for $750 million,” Dan Frommer reports for The Business Insider.

“Why? Apple is trying to figure out new ways to make money off its iPhone app platform — and potentially from future devices, like the highly anticipated Apple tablet” Frommer reports.

Parallels Desktop 5 for Mac “Mobile advertising is one obvious way for Apple to do that: It’s popular among publishers offering free apps, and AdMob is the early leader in the iPhone app ad market,” Frommer reports. “One industry source estimates AdMob at commanding about 80% of the nascent iPhone ad market.”

Frommer reports, “But Apple’s interest is not limited to AdMob: ‘Apple’s talking to everyone’ in mobile advertising about potential deals, we keep hearing.”

Full article here.

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