“The red-hot virtual goods market is working its way onto Apple’s iPhone app platform, as developers hope to cash in on the iPhone’s relatively new support for in-app payments,” Dan Frommer reports for The Business Insider.
“Prime example: The new, free game ‘Eliminate Pro’ from Ngmoco, the iPhone gaming firm founded by ex-Electronics Arts star Neil Young,” Frommer reports. “Eliminate is an awesome, social shoot-’em-up game, meaning you’re running around, shooting at people over the Internet — whether they’re friends from real life, pals from social networks, or total strangers.”
“Eliminate launched earlier this month and has already blown past 1 million downloads. It’s basically a miniaturized, iPhone answer to ‘Call of Duty,’ the hit console game. It’s very fun,” Frommer reports. “And it looks like Eliminate is making Ngmoco heaps of dough — by the iPhone’s standards, at least. As of Wednesday evening, it was the seventh highest grossing app in the App Store. This means only six apps — of more than 100,000 — were generating more revenue, faster, than Eliminate. This could be several thousands, or even tens of thousands, of dollars per day.”
Frommer reports, “What makes this more impressive is that Eliminate is a free app to download. Therefore, 100% of its revenue is generated by in-app purchasing of virtual goods.”
Full article here.
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