“When Apple launched the iMac in 2001, it had a 2% share of the U.S. PC market,” Michael V. Copeland reports for Fortune.
MacDailyNews Note: As per readers’ feedback below, Apple unveiled iMac on May 6, 1998, and began shipping units in August 1998.
Copeland continues, “Today it has 9%, but it dominates the high end, accounting for 90% of the dollars spent on computers costing over $1,000, according to NPD Group. Of course, that’s almost the only place Apple plays; the cheapest notebook starts at $999.”
In his full piece, Copeland covers:
• Apple’s retail environment
• Other Apple gadgets
• Apple’s customer service
MacDailyNews Note: Here Copeland makes a rather egregious error, incorrectly reporting, “Computer viruses, the scourge of the Windows world, are almost nonexistent in the Mac universe, thanks in part to the security built into the Unix software.” Mac OS X computers have never faced a “virus” as properly and commonly defined. There has never been a self-propagating virus in the wild for Mac OS X. Trojans, sure, as there’s no protecting computers from the whims of the user, but Mac OS X viruses currently total zero (0). Many people can’t handle or bring themselves to believe that “zero,” so they fudge with “almost nonexistent” or some other such nonsense. Older Macs, prior to this century, faced a handful of viruses. Not Mac OS X.
Copeland also covers:
• Apple’s vertical integration
Full article here.
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