Dan Cohen reports for Gear Diary, “I went to watch something on my iPhone earlier and couldn’t. Turns out it was flash and, as you likely know, the iPhone doesn’t support flash. That’s nothing new. What was new, at least to me, was the way the screen presented the message about Flash not working.”

“In the past I had gotten messages like- ‘To view this content upgrade your browser and flash plug-in,’” Cohen reports.

Now the message reads:

Full article here.

MacDailyNews Take: Flash is a putrid, bloated mess seemingly created to heat up CPUs, run down batteries, and crash browsers. There are far better and way more efficient ways to deliver video and interactive content (QuickTime, HTML 5) than to use Adobe’s horrid Flash. For a company that owes its very existence to Apple, Adobe has gotten quite brave peddling their bloated myriad suites to Windows PC sufferers. We hope Apple never allows Flash to blight iPhone OS devices; it’s bad enough we have to deal with it in our Mac browsers.

Back in January 2007, six months before iPhone’s release, The New York Times’ John Markoff interviewed Apple CEO Steve Jobs who said in reply to a Flash on iPhone question, “You don’t need to have Flash to show YouTube. All you need to do is deal with YouTube. And plus, we could get ‘em to up their video resolution at the same time, by using H.264 instead of the old codec.”

Apple subsequently did just that as YouTube moved to superior H.264 encoding. iPhone does not need Adobe’s Flash bloatware. That much is obvious; just look at the sales figures along with the beautiful video and 100,000+ apps that have been delivered without once having to cripple iPhone with Adobe’s Flash garbage. Adobe is simply being further marginalized and there’s nothing they can do about it, beyond delivering terse, whiny messages to users that blame Apple. Why don’t they get to work on making an efficient mobile version of Flash instead of designing mobile Web pages blaming others for their own ineptitude? Because they know their proprietary Flash mess will never be able to compete with HTML 5 and H.264, that’s why.

Oh, by the way, we can deliver messages, too:

• To Web designers and those who hire them: If you want to exclude tens of millions of potential customers who have significantly more discretionary income at their disposal than average, by all means build your sites using Flash. If you prefer to reach tens of millions of well-heeled customers, you’ll want steer completely clear of Adobe’s Flash.

• To Mac users looking into photo-editing apps: Before you waste your money on Adobe’s Photoshop Elements, give the 30-day free trial of Pixelmator a try. We bet you’ll like what you see.