Microsoft’s forthcoming Scottsdale, Arizona retail store’s “spacious floor plan will showcase everything from laptops running Windows 7 to mobile phones running Microsoft software to Xbox 360 game consoles, which customers will be able to play on a 94-inch screen in the store,” Nick Wingfield reports for The Wall Street Journal, citing “a person familiar with the matter.”
“Microsoft also expects to open a second store in a mall in Mission Viejo, Calif., in the next few weeks, with plans to slowly roll out more if the first ones are successful,” Wingfield reports.
“The stores are a clear nod to Apple Inc.’s success in retail. They also underscore the lengths to which Microsoft is willing to go to connect with consumers after stumbling in recent years with products such as Windows Vista, an operating system plagued by early technical problems that helped Apple gain ground with the Macintosh,” Wingfield reports.
“Entering the retail business is riskier for Microsoft than it was for Apple. While Apple had fewer potential business conflicts because it had such weak support from retailers when it opened its first store in 2001, Microsoft depends on existing partners in the retail business that could be threatened by the company’s expansion into their turf,” Wingfield reports. “Microsoft’s hardware partners could also be angered by its decisions about which devices to stock and which to exclude from its store shelves.”
Wingfield reports, “The most eye-catching element of Microsoft’s store designs is likely to be the wall-sized high-definition screens, according to someone who has seen them. Laptops, mobile phones, Zunes and other devices will be arranged on spacious tables inside the stores.”
MacDailyNews Take: So, portable PCs with an inferior OS (hopefully with industrial-strength antivirus and malware prevention software, not that it’ll work), WinMo 6.5 mobile phones that nobody wants, Zunes that nobody wants, and Xboxes red-ringing themselves to death. Enticing.
Wingfield continues, “The store will also have a counter, akin to the Genius Bars in Apple stores, where people will be able to bring products powered by Microsoft software for technical help, said a person familiar with the matter.”
MacDailyNews Take: That’ll be one busy Genius Bar, er… whatever they’re going to call it. “Dweeb Counter?”
Wingfield continues, “Microsoft has recruited a handful of employees from rival Apple stores. A former Apple executive, George Blankenship, who helped Apple launch its stores has also consulted with Microsoft on its retail plans, according to people familiar with the matter.”
Full article here.
MacDailyNews Take: Unsurprisingly, Microsoft doesn’t get it. They really seem to believe that people actually want to use their Windows and Office products, but most just feel forced to use them or actually are forced to use them. Then they have the Zune failure, the Xbox which is a horribly-built perpetual money loser, and WinMo the laughingstock – which is what the company has been for years now under Ballmer the Clown. These stores are a joke, too.
Dear Geek Squad,
Now you know where to place your next Kiosk.
I think I am not the only person who will see these next to Apple Stores and think that Microsoft are copying again. In fact, most grandmothers could probably tell you that.
I think Microsoft is also suffering from the delusion that people just don’t “get” how “awesome” their products are. I think they’ve swallowed their own “Mac cult” kool-aid, and think if they just ape enough of Apple’s moves that people will magically flock to their stores.
This also feels like the result of a “blamestorming” session. “Why are Windows Media players not selling? Our hardware partners are to blame!” – hence, the Zune. “Why are our products not selling? Retailers are to blame!” – hence, the Microsoft stores.
The Dweeb Bar. I love it.
PS – I do not wish to offend those whose grandmothers are perfectly IT literate. If only more were!
They should have Monkeyboy-Ballmer make the rounds and visit each store in person. I’m thinking a dunk tank setup where you get to throw a Zune at him and if you hit the target he drops into a tank of goo.
I would go.
I wanna see someone photoshop a genius bar that is a mile long fir these ms failures.
Grist for the mill. Imagine the Comedy Central these stores will become, fueling the lampoon engines for years.
“Ah, I need help with re-installing (for the fourth time) Windows7 on my Ho Chi Mihn desktop. It’s out in the truck. Can somebody help carry it in?”
I would not want to be employed at a Microsoft Genius bar. I can already imagine the size of the lines. They are probably forming as we speak.
David Goldstein: “I give them two years before they’re turning out the lights on a very painful and expensive mistake.”
This was said in May of 2001 about Apple Stores. I’m sure everyone here would feel much more comfortable using the same phrase on this new MS experiment. I’m curious what would Mr. Goldstein have to say about it.
I think this is funny. Microsoft owns the planet. They have 95% market share. They own the business, government & consumer users. Yet they keep trying to squish and destroy any kind of success that Apple has. No matter how small of a success that Apple makes, Microsoft is hell bent on destroying that gain. Why? Do they really hate Apple that much? Do they just want 100% of the planet?
Heard at the “Dweeb Counter”…
That’s not our problem. Please contact HP tech support. Next…
That’s not our problem. Please contact Dell tech support. Next…
That’s not our problem. Please contact Verizon tech support. Next…
That’s not our problem. Oh… sorry, that’s actually a Zune. I guess that one is our problem.
It would be more like:
That’s not our problem. Oh… sorry, that’s actually a Zune. You actually bought one? AHAHAHAHAHAHA! Look guys another Zune user. hahahaha!
Oh, yeah. MS is real concerned that OS X may actually attain 5% world marketshare. In spite of all your righteous indignation MS will copy OS X’s features making Windows and OS X less and less different. Rather than being content or satisfied with having OS X, you complain about MS’s world dominance. This make you petty and childish. You seem to never enjoy what you have. Instead you constantly and continually obsess about Windows. You dolts think more about Windows and MS on a daily basis than all PC users worldwide. What a sad pathetic bunch of losers.
As I have been saying for weeks now, these Microsoft stores can only benefit Apple in the long run, if they last that long, which I very much doubt. The more people have a chance to compare side by side Apple’s and MS offerings, the more obvious the right choice will be.
Countdown to utter destruction? XBOX 360s on a 94″ screen, man the skater punk kids will destroy those things weekly. Not to mention the electric bill that place will incur, PCs are horrible about power management in my experience. The support desk, I do NOT envy the guys behind the counter. Lots of angry people with someone to direct their anger and complaints at “it doesnt work” “cant figure out this driver issue” “what does ‘error x00000 x00000 x123488 mean?'” You might hear some crazy questions at the Mac Genius bar, but I dont even want to think about an M$ help desk.
Just flush away your cash pile, Ballmer.
Shortly after the first Apple Store opened here at a high-end mall, a Sony store opened near it (wonder how Best Buy felt about that?). The Apple Store was, and still is, packed solid all the time with customers streaming out with bags and boxes. The great thing about the proximity of the stores is you got to see the Sony staff leaning on their elbows when you walked by. What a great contrast. Oh, and, the Sony store is gone now.
“wall-sized high-definition screens”
necessary for displaying the entire Dweeb Counter waiting list in 10pt Courier font
@missed the target;
Since you missed the target, let me give you a clue?
There isn’t a sadder nor more pathetic loser than one who trolls websites they don’t like.
There isn’t anything more petty nor childish than name calling.
Now that you’ve been show the mark, and have been demonstrated to be a petty, childish pathetic loser, aren’t you happy you dropped on by?
Don’t let the door hit your a@@ on the way out!
Loserville!
OH YEA!
Microsoft will get it for sure. They will have a line wrapped around the mall. Bad for Microsoft, because the reason for the line will be problems. that will bring a lot of “good” PR for the company.
Fix your problems for free, step in line, wait for hours, and have a nice Windoze day!
This could be REAL good!
Microsoft seems like the middle-aged dumpy dad trying to show his kids how hip he is. “Look, I’m rad too! I’m getting jiggly with it!”
And as for trolls like “missed the target”, they hate us, because deep down, they know we’re right.
——RM
Call it for what it is, triage!
Microsoft new medical center located at malls!
Triage (pronounced /ˈtriɑʒ/) is a process of prioritizing patients based on the severity of their condition. This rations patient treatment efficiently when resources are insufficient for all to be treated immediately. The term comes from the French verb trier, meaning to separate, sort, sift or select.[1] There are two types of triage: simple and advanced.[2] The outcome may result in determining the order and priority of emergency treatment, the order and priority of emergency transport, or the transport destination for the patient, based upon the special needs of the patient or the balancing of patient distribution in a mass-casualty setting.
GOOD GRIEF!!!!!! WHY DOES MS HAVE TO COPY EVERYTHING APPLE DOES??????????????? MS is such a clueless company that it isn’t even funny anymore (except MS embarrassing themselves when their “Copy Apple” efforts fail). I mean SHEEEEEEEESHH.
1. They copy the Mac OS with Win-blows,
2. The iPod with Zune, iPhone with WinMo (or UhOh or NoMo),
3. “Get a Mac” ads with “I’m a PC” (Piece of Cr**),
4. Now the Apple retail stores/layout with the Win-blows stores/layout.
MS really makes me sick.
One thing I’m so glad about is that everytime MS thinks they have caught up to Apple by copying them, then Apple does a “BAM” new product or update to their current technology that leaves MS copying obsolete. Boo on MS. GO APPLE!!!!!
Gabriel is correct.
Microsoft, by banning their employees from using Apple products, has them not even knowing how good the other side has it. Thus they actually do think their stuff is better. They are delusional.