“Apple’s iPhone has quickly become the world’s most important mobile software platform. It’s time for Microsoft, the world’s biggest software company, to take it more seriously,” Dan Frommer writes for The Business Insider. “Specifically, Microsoft should start putting more resources — not an insane amount, but more — into developing software for the iPhone and iPod touch.”

“Why? Because while Microsoft is fumbling with its own mess of a mobile platform strategy — Zune, Windows Mobile 6.5, Windows Mobile 7, ‘Pink,’ etc. — Apple is the first to create a mobile software market that people actually use,” Frommer writes.

“The company said this week that its 50 million iPhone and iPod touch devices have downloaded 2 billion applications in about 15 months. That’s an average 40 applications per device — a very high number relative to the rest of the mobile industry,” Frommer writes. “Meanwhile, of the 85,000 apps in the iPhone App Store, only two were made by Microsoft.”

Full article here.

MacDailyNews Take: Microsoft simply doesn’t have the necessary leadership to act properly in this, and many other, areas. They will delude themselves that it’s all just a “rounding error” until it’s far too late to correct course. They’ll go careening into the iceberg instead, with Ballmer once again frantically rearranging the deck chairs, no doubt.

Now, glasses up: “May Steve Ballmer remain Microsoft’s CEO for as long as it takes!”