Lloyds International’s Aussie arm dumps RIM’s BlackBerry for Apple’s iPhone

“The Australian arm of global banking giant, Lloyds International, is planning to migrate up to 400 staff to the iPhone after conducting a successful pilot,” Trevor Clarke reports for Computerworld.

“The decision to place stock in the popular consumer handset over the BlackBerry, which has long been first choice in high-end enterprises, was driven by improvements in using Exchange with ActiveSync and security enhancements brought about by the latest version of the device’s operating system (OS),” Clarke reports. “‘We did a small pilot of 20 and basically it was a resounding success,’ Lloyds International head of infrastructure, Michael Baukes, said. ‘That was simply because after we did a cost model on the return on investment on Exchange with ActiveSync the numbers stacked up from a security and total cost of ownership perspective.'”

Clarke reports, “While the rollout is dependent on policy development and approval from head office in the UK, the plan is for existing gear – including SQL and BlackBerry infrastructure – to be wound down and staff to get an iPhone as they request new devices.”

“Additionally, Lloyds has developed two iPhone applications for its internal operations. The first was a directory service and the second a management tool that are both accessed by a VPN,” Clarke reports. “‘The coolest part of it really was from a development perspective,’ Baukes said about the pilot. ‘If you take RIM and the SDK they have got with the development lifecycle versus what Apple has got, it is really quick for someone to get an app running with the iPhone. Objective C is pretty simple to learn to some degree and getting a hybrid app between the two is reasonably simple. From that perspective people are more interested in developing on an Apple platform than they are on a BlackBerry platform.'”

Full article here.

MacDailyNews Takee: How aboot calling ’em “The Hamilton Bloodbaths,” Jimmie?

[Thanks to MacDailyNews Reader “James W.” for the heads up.]

14 Comments

  1. Looks like the “Black” in Blackberry stands for more than just part of its name.

    They are taking a pounding! ” width=”19″ height=”19″ alt=”ohh” style=”border:0;” />

    Move like a butterfly, sting like a bee…… Cassius “iPhone” Clay ” width=”19″ height=”19″ alt=”big surprise” style=”border:0;” />

  2. The key reason for the success of the iPhone can be summed up in the last sentence of the article:

    “…people are more interested in developing on an Apple platform than they are on a BlackBerry platform.”

    Let’s hope to god that we never see Steve Jobs jump on stage, launch into a monkey dance and chant: “Developers, Developers, Developers, Developers…….”

    If that ever happens, even thought it might be appropriate, I will have to rethink my love affair with all things Apple.

  3. RIM’s CEO:
    “the NHL’s board of governors unanimously rejected Balsillie as a potential owner and the league dismissed his bid, saying he lacked the good character to own a team.”

    Lacked the character to own a HOCKY team! LOL. Oh, that is precious!

  4. “the NHL’s board of governors unanimously rejected Balsillie as a potential owner and the league dismissed his bid, saying he lacked the good character to own a team.”

    sorry, but that’s a pathetic load of horseshit. The NHL has of late been run by US corprate shillmiesters with a decided anti-Canadian ownership bias. The fact that the NHL thinks it’s better for the game of hockey that a team die in the middle of the desert rather than move to the original land of hockey renders their opinion of the RIM CEO mere character assasination.

  5. @84 Mac Guy:

    I honed in on that last sentence, too. How about right above it?
    “The coolest part was really from a development perspective…Objective C is pretty simple to learn…”

    Uh oh! Let the bloodbath commence! That explains the explosion of apps for the App Store. It’s a virtuous cycle. The more apps written for the iPhone leads to more iPhones sold which expands the market for the iPhone developers leading to more apps being written.

    Isn’t that what we’re seeing? Isn’t that what Apple (Steve Jobs) intended? I believe it is.

    Peace.
    Olmecmystic ” width=”19″ height=”19″ alt=”cool smile” style=”border:0;” />

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