“Let’s just admit it: Apple, one of the coolest companies in the world, also is the best retailer on the planet,” Dennis Kneale reports for CNBC. “This is especially impressive given what Apple’s company-owned stores sell: high-tech gadgets that often befuddle ‘the rest of us.’”
MacDailyNews Take: If Apple’s products are befuddling you, steer clear of Microsoft’s me-too retails stores whenever (if ever) they open or you’ll likely have a stroke.
Kneale reports, “Great service, fiendish efficiency and a cultish devotion to its wares spark higher sales for Apple. One example: The other day I made a quick fly-by to an Apple store in the Big Apple, on 14th Street at Ninth Avenue in Manhattan. It started as a search for a simple $29 software upgrade.”
Kneale reports, “I didn’t leave until three hours later—after spending $1,053.88. And yet, I was happy with the whole experience. How could this be?”
Full article here.
MacDailyNews Note: I give them two years before they’re turning out the lights on a very painful and expensive mistake. – David Goldstein, Channel Marketing Corp. President, remarking on Apple’s launch of retail stores, May 21, 2001
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