“The iTunes LP album and iTunes Extras movie-enriching bonus material bundles Apple introduced as a new feature of iTunes 9 are built using a new TuneKit JavaScript framework and appear aimed to deliver new big screen content to Apple TV,” Prince McLean reports for AppleInsider.

“The new iTunes interactive media content formats are built using open web standards: HTML, CSS, and JavaScript, using a new framework Apple calls TuneKit. The new media authoring framework is referenced repeatedly within the iTunes Extra component files,” McLean reports.

“Similar to Apple’s use of the SproutCore JavaScript framework to build its MobileMe web apps, TuneKit provides media developers with a familiar JavaScript framework for creating interactive bonus materials,” McLean reports. “TuneKit, like SproutCore, proves that a proprietary middleware runtime plugin such as Adobe Flash or Microsoft Silverlight is simply unnecessary to deliver this kind of interactive media content, thanks in part to rapid advances in JavaScript rendering engine optimization.”

“Apple’s new TuneKit is also much easier to develop for than the complex specifications involved with DVD and Blu-Ray disc authoring, and lacks the “bag of hurt” associated with licensing issues that Steve Jobs a year ago predicted would hold back Blu-Ray adoption,” McLean reports. “Even more interesting is the evidence that Apple developed the new media packages with HDTVs in mind.”

McLean reports, “The native resolution exactly fits the HDTV output of Apple TV.”

Full article here.

Much more via RoughlyDrafted here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dev” for the heads up.]