“Tyrese Gibson’s Mayhem [explicit] is the first digital book for sale on iTunes 9 – perhaps an early sign of Apple’s desire to take on Amazon’s Kindle and Sony’s Reader in the digital book market,” Jon Fortt reports for Fortune.
MacDailyNews Note: Apple’s has already taken on and vastly outsold Amazon’s and Sony’s weak-selling devices:
• Barnes & Noble launches world’s largest eBookstore; supports Apple’s iPhone, iPod touch – July 20, 2009
• Amazon releases improved Kindle app for iPhone and iPod touch (now with landscape mode) – May 20, 2009
• Amazon launches optimized, integrated Kindle Store for ‘Kindle for iPhone’ app – May 11, 2009
• Amazon unveils Kindle app for Apple’s iPhone and iPod touch; displays books in color – March 04, 2009
• Amazon Kindle outsold 2-1 by Microsoft’s Zune debacle – February 04, 2009
• Kindle, Schmindle: Apple’s iPhone and iPod touch rule eBook market – December 30, 2008
• Apple iPhone becomes #1 digital book reader; outsells Amazon Kindle, Sony Reader – October 02, 2008
• Forbes: Apple’s iPhone may have already rendered Amazon’s new Kindle eBook reader obsolete – November 19, 2007
Fortt continues, “After the Steve Jobs iPod keynote, I spotted the actor/singer known for roles in action movies like Transformers 2 in the demo area where attendees were playing with the new iPods and software. He had a laptop open and was doing a few TV interviews about his Mayhem project, and its debut on iTunes.”
“Take a look at the Mayhem comic iTunes LP ($1.99), and it’s easy to see the potential of book or magazine sales over Apple’s digital store. For starters, Apple has amazing reach – there are more than 100 million iTunes accounts connected to credit cards, which is a sizable audience. In the Mayhem iTunes LP itself there is a beautiful flow to the action; new panels zoom into the foreground as others fade away,” Fortt reports. “And it’s not just text and images; both audio and video come along with the package. The interface is designed so that it would obviously work nearly as well on a touch-sensitive tablet – or even on an iPhone – as it does on a full-fledged PC.”
Fortt reports, “Perhaps that’s because Apple itself had a hand in designing this digital version.”
Full article here.
MacDailyNews Note: Gibson’s “Mayhem” iTunes LPweighs in at 401.8MB, so there seems to be quite a bit there for $1.99.
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