“Rugby’s new application, available for Apple Inc. iPhone and iPod touch devices, lets consumers design their own version of 19 different products, including varsity sweaters, rugby shirts, polo shirts and hooded sweatshirts,” Geller reports. “Buyers can personalize their shirts by adding patches that include numbers and letters. They can also upload photos of themselves, choose hairstyles, skin tones and backgrounds, and model their creations, which they can share those pictures with friends via email or Facebook.”
“The company, which has already launched iPhone applications giving users a taste of its Ralph Lauren Collection runway shows, is not alone,” Geller reports. “Designer Norma Kamali also is launching an iPhone application to coincide with her Spring 2010 runway show, taking place on Sept. 17 at a Manhattan Apple store. Kamali’s application will let users buy clothing, including offerings from her high-end line and her line at Wal-Mart Stores Inc., through their phones.”
Full article here.
More info about the app (free for iPhone and iPod touch with iPhone OS 3.0 or later) via Apple’s iTunes App Store: Rugby Ralph Lauren Make Your Own app.
MacDailyNews Take: Death by tens of thousands of cuts has to be painful. Drip, drip, drip, the bloodbath fills. Every app release, however esoteric, is like another nasty splinter jabbed into the hearts of hopelessly outclassed competitors or, in the case of roadkill such as beleaguered Palm, like Apple repeatedly backing up in order to run over their pancaked carcass again and again and again…
[Thanks to MacDailyNews Reader "James W." for the heads up.]
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