MacDailyNews’ live coverage of Apple’s ‘It’s Only Rock and Roll’ event, which kicked off at 10am PDT/1pm EDT today (Wednesday, 9/9/09) at San Francisco’s Yerba Buena Center for the Performing Arts:
• 2:20pm EDT: AAPL down $2.40 to $170.53.
• End of special event.
• Jobs thanks everyone for coming.
• Norah Jones off stage. Jobs back on applauding.
• 02:10pm EDT: AAPL down a bit (-$0.96) to $172.03.
• Norah’s playing guitar not piano while singing…
• Jobs introduces Norah Jones to play live…
• All iPods feature Arsenic-free glass, BFR-free, Mercury-free, PVC-free, Highly recyclable
• New nano ad shows off video recording and colors: nano shoots video (quick, somebody bolt the windows on the Fiip Video executives’ offices).
• iPod nano: $149 for 8GB model, $179 for 16GB. Available today
• iPod nano gets beautiful colors in polished anodized aluminum
• iPod nano gets built-in pedometer, can sync to Nike+
• iPod nano gets Genius Mixes, too
• Pigs do fly: iPod nano gets built-in FM tuner
• Apple’s has sold over 100 million iPod nanos
• Shoot it and watch it on your nano, sync with your computer and send it on-click to YouTube
• iPod nano gets built-in speaker, too for playback
• Camera built into the back of every iPod nano
• One more thing: Video camera
• Jobs back on stage
• iPod shuffle new lower price: $59 for 2GB model, $79 for 4GB
• iPod shuffle now in colors: black, silver, pink, green, and blue
• iPod shuffle: new headl=phones coming that will all have controls in cords for shuffle
• iPod classic: 160GB (up from 120GB) for same price: US$249 (it’s still alive!)
• New iPod touch ad shows off multiplayer gamin: “The funnest iPod ever”
• Now iPod touch is faster too; capable of OpenGL|ES
• 8GB iPod touch now just US$199; 32GB for $299; 64GB for $399
• iPod touch – most affordable gateway to App Store: $229 with no subscription
• Phil Schiller retakes stage
• EA shows Madden NFL for iPhone/iPod touch; avail. today
• AAPL share price is flat ($172.78) currently
• EA’s Travis Boatman takes stage
• Multiplayer game via Wi-Fi and Bluetooth can listen to your iPod’s music while playing
• Gameloft shows of new FPS: “Nova” Visually impressive
• Gameloft: 35 titles with 20 + million downloads so far
• Tapulous’ new game: Riddim Ribbon: Race down track choosing different mixes of song you’re playing
• Tapulous’ Bart Decrem on Tap Tap Revenge: We had crazy goal of 1 million users; got them in 3 weeks!
• Game dev demos… Ubisoft’s Ben Mattes (Assassin’s Creed II)
• Game and entertainment titles: Sony PSP 607, Nintendo DS 3,680, iPhone OS 21,178. Any questions?
• They don’t have Multi-Touch™ and their games are many times more expensive
• Phil comparing iPod touch to Sony PSP, Nintendo DS (they don’t stack up to iPod touch in games)
• Phil: “Not everybody’s compter fits in your back pocket” while showing guy trying to shove Dell craptop into his back pocket, ripping it
• Phil looks thinner and good, too, BTW
• Genius mixes work on iPhone and iPod touch, too
• Over 20 million iPod touch untis sold (+30 million iPhones = 50m OS X touch devices)
• iPod market share 73.8% (Other 17.9%, Sandisk 7.2%, Microsoft 1.1% ROTFLOFAO)
• Phill Schiller takes the stage.
• Over 220 million iPods sold to date.
• iTunes 9 will be available later today
• Steve Jobs takes the stage again
• iTunes Extras: Wall•E demoed – chapters, features, extras (like a DVD)
• iTunes LP has all kinds of ancillary content
• You can also now gift music, TV shows, movies, etc.
• iTunes Store has improved “cleaner” look (like a fresh airy breeze straight from Canada)
• Home sharing also works for apps. Buy it once, put it on up to 5 authorized devices.
• iPhone/iPod touch app management in iTunes: Drag and drop apps, arange on page(s), and sync to device
• Jeff Robbin, Apple VP for consumer apps and iTunes lead software designer, onstage for iTunes 9 demo…
• Bundle time: “iTunes LP” – music, art, liner notes, credits, etc. – no pricing info given
• Drag and drop songs form othe rlibraries to copy
• iTunes’ new home sharing feature now allows you copy songs, movies, and TV shows among 5 authorized computers/devices
• App management in iTunes: Organize your iPhone apps order and page locations in iTunes
• Improved, mroe granular syncing abilities
• Genius Mixes is like a Genius DJ playing songs that go well together
• iTunes 9 introduced today
• Over 100 million credit card accounts now on iTunes Store.
• Over 8.5 billion tracks sold
• iTunes Store is #1 music retailer in the world; in 23 countries
• iTunes Store: Over 30,000 ringtones at US$1.29 each
• iPhone 3.1 avaialbel to toady – free download via iTunes
• Apple has sold 30 million iPhones so far
• App Store: 75,000 apps, 1.8 billion downloads (not including updates)
• Phil Schiller will also talk today, along with Jeff Robbin.
• Jobs: “So, I’m vertical, I’m back, and getting to work.”
• Jobs thanks Apple team who did so well while he was away: Cook, Schiller (applause)
• Jobs thanks the 20-year-old who donated his liver (unfortunately died in car accident) for his generous gift.
• Jobs looks thin, but good and smiling.
• Apple CEO Steve Jobs takes stage to standing ovation.
• Lights dim…
5 Day Most Commented