“Though rumors have persisted for years that the Apple TV might turn its media streaming solution into a cable box competitor, a new report said an Apple executive ‘killed that concept,’” Neil Hughes reports for AppleInsider.
“In its latest note to investors, Caris & Company said Tuesday that its analysts recently met with Apple Chief Financial Officer Peter Oppenheimer, who gave insight on a number of subjects. Among the topics discussed: the Apple TV, which has been long-rumored to receive some cable box-type functionality, including live TV recording and integration with cable providers,” Hughes reports. “But according to analyst Robert Cihra, Oppenheimer effectively doused that rumor with a clear statement that the move doesn’t make sense for Apple.”
“‘While some have wondered whether Apple might ultimately try to integrate traditional cable set-top box (decoding) functionality into its Apple TV product, Mr. Oppenheimer pretty much killed that concept and said that it just doesn’t fit Apple’s business,’ the report said,” Hughes reports. “Though there had been speculation that a possible refresh or price drop of the Apple TV could occur at the Sept. 9 event, one report said industry watchers should not expect an appearance by the hardware at Apple’s media-centric keynote.”
Read more in the full article, including who iPhone’s high popularity is causing Apple to struggle to fulfill demand and more, here.
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