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Apple to hold special media event on September 9: ‘It’s only rock and roll, but we like it’

Monday, August 31, 2009 · 12:22 pm · 53 Comments

Apple has sent out invites to select media sources for a special event to be held at the Yerba Buena Center for the Arts Theater in San Francisco:

At the event, it’s speculated by tech bloggers and media that Apple will launch new iPod models, one or more of which may feature built-in cameras, for the 2009 holiday shopping season. A demo and/or release of iTunes 9 is also considered by some pundits to be a possibility.

MacDailyNews Take: With the title, ‘It’s only rock and roll, but we like it,’ it’s tough to imagine anything related to The Beatles being announced at the event.

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Comment Feed

53 Comments

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Ottawa Mark

Monday, August 31, 2009 - 12:32 pm · Reply

Hmm…you’d think if it was a Beatles announcement, they wouldn’t be quoting the Stones. Although a Beatle lyric would make it all too obvious, I suppose…
iWill

Monday, August 31, 2009 - 12:32 pm · Reply

‘It’s only rock and roll, but we like it’… with a cocktail please, dry and neat.
trex67

Monday, August 31, 2009 - 12:34 pm · Reply

Uh oh, Stone’s title. Not looking good for Beatle fans.
doc e

Monday, August 31, 2009 - 12:36 pm · Reply

Itunes #9 on 9-9-09? Beatles are on Rockband 2 coming out on 9-9-09. Number 9, number 9, number 9…..
deepdish

Monday, August 31, 2009 - 12:38 pm · Reply

The Beatles need to get off their high horse. They are not making any more new music (duh) and everything they have is already floating around somewhere in high quality rips on the web.

They mighty have waited toooooo long to jump onto the iTunes bandwagon.
Mr. Reeee

Monday, August 31, 2009 - 12:41 pm · Reply

Number 9, Number 9, Number 9… indeed!

A Beatles announcement, in conjunction with new iPods, etc. would make sense. Especially since The Beatles entire, remastered catalogue is due to be released this month.

Do you ‘spose Paul or Ringo might show up as a “just one more thing”?
Mr. Reeee

Monday, August 31, 2009 - 12:46 pm · Reply

@deepdish…

ACTUALLY, the currently available recordings are acknowledged as rather poorly engineered transfers from the 80′s. George Martin and his son have been digitally remastering the entire catalogue.

Even though I already own the 80′s CDs, I will certainly buy all the albums again. I hope the re-releases are hybrid SACD disks!
DWJ

Monday, August 31, 2009 - 12:49 pm · Reply

Gonna buy ME my FIRST iPod after that event. (The first two I purchased were for my kids.)
Mr. Reeee

Monday, August 31, 2009 - 12:50 pm · Reply

I wonder when Apple will do an iPod/iTunes ad with some air conducting to some Mahler or something… for us classical freaks!

We ALL do it, whether we admit it or not.
I could suggest a slew of great pieces for ad ad!
iStepchild

Monday, August 31, 2009 - 1:00 pm · Reply

Agreed…the Beatles diverse hook songwriting skills surely are at or near the top, but not in another escalated category all by themselves.

The Beatles should think of themselves as a little less SPECIAL…Jobs should shun them at this point…getting them is not worth the effort this late in the game, and iTunes is doing fine without them, and it is even more free publicity. Publicity doesn’t always have to be positive to make Apple money.
WindozeKiller

Monday, August 31, 2009 - 1:00 pm · Reply

The BIG question is (and possibly the most important one)…

Will Steve be taking the lead presenter role? I would LOVE to see a healthy-looking Steve Jobs walk in to thunderous applause and a standing ovation. Everything after that would be icing on the cake.
iPhoner

Monday, August 31, 2009 - 1:12 pm · Reply

EARLY VID:
http://www.youtube.com/watch?v=BhHODhTIvgo
PR

Monday, August 31, 2009 - 1:13 pm · Reply

WOW! So clearly this means the rumors of an entirely remastered Stones catalog are true

psych
Spark

Monday, August 31, 2009 - 1:17 pm · Reply

1. There will be NO Beatles announcement. They are about to release a huge set of new remastered CDs. They aren’t going onto iTunes when they have these discs to sell.
2. Quit saying the Beatles need to get off their high horse. It’s Yoko that is blocking the deal, and she’s no Beatle.
god deluded

Monday, August 31, 2009 - 1:17 pm · Reply

Screw the Beatles, overrated and over here…
MidWest Mac

Monday, August 31, 2009 - 1:20 pm · Reply

My take: It’s only rock and roll — and not a tablet — but we like it.
Deus Ex Technica

Monday, August 31, 2009 - 1:23 pm · Reply

@iStepchild

I’m not a huge Beatles fan, but saying that the Beatles should “think of themselves as a little less special”, I think ignores the magnatude of their contribution.

Their influence on American popular music goes way beyond a well-crafted hook (in fact, most popular music at the time was nothing more than that). The first thing the Beatles did was run a clinic on tight performances and vocal harmonizing that most American bands instantly copied – the “diverse hook” would never be the same after the Beatles.

Later, they innovated again in the studio; bringing a stunning depth of instrumentation, mixtures of global music, and pioneering studio techniques to make sounds that had never been heard before. Listen to Sgt. Pepper, Abbey Road, and the White Album and you’ll see that it goes way beyond a catchy riff.

As far as Jobs “shunning” them: Not. A. Chance. It’s well-known that he’s a big fan. Jobs will have his Beatles on iTunes, sooner or later.
solid

Monday, August 31, 2009 - 1:24 pm · Reply

For the love of Jobs, please get the iPod Touch to 64 GB. I have been waiting forever. There has to be a bunch of folks like me waiting patiently as well.
KingMel

Monday, August 31, 2009 - 1:29 pm · Reply

The Beatles estate already milked Apple for the use of the name ‘Apple’. Since that has been settled, I don’t care too much one way or the other regarding the Beatles rumored foray onto the iTunes Store. If they want to sell on iTunes, fine. If not, that’s fine, too.
Jon

Monday, August 31, 2009 - 1:30 pm · Reply

@doc:

I think you got it…

9/9/9 = number 9, number 9, number 9

Isn’t a Wednesday an unusual day for an Apple event?
thethirdshoe

Monday, August 31, 2009 - 1:34 pm · Reply

What if they went to 128GB?
Spark

Monday, August 31, 2009 - 1:35 pm · Reply

Hey! Maybe a new TV with gaming capability: Featuring Beatles’ Rockband.
QuickTime

Monday, August 31, 2009 - 1:38 pm · Reply

How about fixing QuickTime X- an atrocious abortion of an application. The only thing good I can say about it is it’s built-in Flash support.

As to the Rutles- All You Need Is Cash…
a Virgo

Monday, August 31, 2009 - 1:40 pm · Reply

and on my birthday, no less! Cool!
impetej

Monday, August 31, 2009 - 1:44 pm · Reply

Despite The Stones lyric, The Beatles are a rock band, so my guess it is still on. Why else would rock music be mentioned exclusively (no Pop, Alternative, etc. especially when rock is rarely on the top purchases) I feel that The Beatles will be mentioned and I wouldn’t be surprised if the iTunes Music Store has some kind of exclusive set of music/videos that can’t be purchased elsewhere. No new material from them, just some extra bonuses like interviews with the engineers who did the remastering. No Yellow Submarine iPod!