“That isn’t the cost of the maps and satnav software alone. In fact it’s the price for an in-car kit which includes the software (with the latest Tele Atlas mapping and the TomTom IQ Routes feature) plus a specially designed, and I have to admit rather sexy looking, cradle which provides secure docking, enhanced GPS performance, voice instruction sound boost, hands-free telephone calling and in-situ charging of your iPhone,” Winder reports.
“A quick scout around the same site that has published that pre-ordering price is selling the cheapest standalone TomTom in-car unit for £118 ($200) which means that the iPhone version is actually cheaper, assuming you already own an iPhone 3GS that is,” Winder reports.
“Of course, the TomTom software application itself will also be available from the Apple App Store as a standalone download for the iPhone, and one has to assume that the cost will be fairly dramatically reduced if you are not buying into the hardware kit as well,” Winder reports. “Certainly one would hope that it will swing in lower than the only real competition at the moment, the Navigon MobileNavigator for iPhone which is currently being sold at a reduced price of £59.99 ($102) for the European maps version until the end of August when one assumes it will zoom back up to £79.99 ($136) – you also have to assume that the timing of the price cut is to try and ward off the inevitable TomTom effect. Which does, indeed, bode well for a release some time later this month.”
More in the full article here.
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