“Verizon wants to build its own app store, and is planning a July 28 event to entice developers to its platform. Like everyone else wooing programmers, the company hopes to get the equivalent of the in-crowd building the hottest apps that will elevate its store, and thus its phones and network, to the level of popularity that Apple’s iPhone currently enjoys,” Stacey Higginbotham reports for GigaOM. “But getting a critical mass of developers building great software isn’t an easy task.”
Higginbotham reports, “And while Verizon is romancing developers, the carrier isn’t as solicitous of its handset partners. Verizon’s Ryan Hughes, VP Partner Management, said in an interview Friday that the network operator’s app store will be the sole marketplace on devices sold by the company, meaning stores such as Research In Motion’s BlackBerry App World or Microsoft’s Windows Mobile Marketplace won’t get placement on Verizon handsets unless a consumer downloads them. Hughes also said that Verizon is focusing on aggregating content from four different developer communities: Windows Mobile, Palm, Android and BlackBerry.”
“This is an about-face for Verizon, which has historically not laid out a welcome mat for developers. Hughes says in the past the company set the prices a developer could charge for an app running on the Verizon network,” Higginbotham reports. “Now, Hughes said, developers will get a check, although he declined to disclose the details of a revenue-sharing program with me. He said it would be ‘competitive, not only with the price, but with the process and the simplicity which developers have come to expect in open ecosystems.’”
Higginbotham reports, “I assume he means Apple’s App Store for the iPhone, which has reinvented the idea of mobile applications by making the process of consuming such apps easier on consumers, and the approach to offering them less painful for developers.”
Read more in the full article here.
MacDailyNews Take: Apple let the genie out of the bottle, but the Verizon luddites think they can stuff him back in? Steve Jobs will never go for this. If the fools at Verizon ever want the iPhone (and/or what comes next), they will simply have to change their tune. Apple didn’t blow up the mobile communications industry, and specifically the carrier dictatorships, so that Verizon could gather up the rubble and attempt to rebuild it in exactly the same, old, awful way. It’s over, Verizon, and it’s never coming back. Get used to it.