“Baseball may be America’s pastime, but our new national obsession is doing stuff on our cell phones,” Becky Worley, Ariane Nalty, and Michael Milberger report for ABC News. “Talking is a thing of the past; now it’s texting, e-mailing and updating our Facebook accounts…”

“At AT&T park in San Francisco, these two activities come together: Free wi-fi is served up to Giants fans — who log on with enthusiasm,” Worley, Nalty, and Milberger report. “‘The busiest game we had was this season, when 1,310 fans logged on to our network,’ said Bill Schlough, the Giants’ chief information officer.”

Worley, Nalty, and Milberger report, “While the occasional laptop is seen in the stands, Schlough said in tech-savvy San Francisco, it’s all about the smart phone. ‘We do see during a typical game that about 80 percent of our traffic is from iPhones or iPod touches,’ he said.”

MacDailyNews Take: Well, then it’s not all about the “smart phone,” now is it?

Worley, Nalty, and Milberger continue, “During last Monday night’s game against the L.A. Angels, iPhones were everywhere. We caught two people updating their Facebook accounts, one checking work e-mail, one texting the babysitter and a pair of friends trying to find out who got voted off their favorite reality show… [but] the real technology marvel here is the baseball content served up by MLB.com and the Giants’ digital dugout.”

“By purchasing a $10 iPhone app from MLB, fans can access the pitch tracker, a graphic that shows where every pitch crosses the plate. They also can listen to audio streams of games all across the league,” Worley, Nalty, and Milberger report. “The Giants’ Digital Dugout Web site also offers on-demand video replays. Even cooler, replays of controversial calls are available online even though they won’t be replayed in the stadium.”

Read more in the full article, including how, in Ma Bell’s park, all calls are being routed over the Internet (think Skype) to save the team money, here.

[Thanks to MacDailyNews Reader "PK" for the heads up.]