Microsoft has once again shifted “marketing strategies,” this time targeting vapid, sticker-priced-obsessed computer buyers who don’t seem to grasp the finer points of computer buying. You know, such things as operating systems, bundled software, malware risks — not to mention total cost of ownership.
In other words, all of the things that actually have meaning and should, of course, be factored heavily into any computer buying decision.
Instead, Microsoft has chosen to celebrate vapidity along with what looks to be approximately a gallon of Clairol Nice ‘N Easy Burgundy #132.
Microsoft’s subject, “Lauren” is supposedly a “real person,” who, nonetheless, also happens to be a member of the Screen Actors Guild. Just like all of the “real people” we all meet everyday, right?
Let’s watch poor Lauren waste money:
Direct link to video here.
Uh, wouldn’t “LIFE WITHOUT WALLS” preclude the need for Windows? Sheesh.
Jessica Mintz reports for The Associated Press, “Brad Brooks, a Windows marketing executive, said the soon-to-be-stars weren’t told they might appear in a Microsoft ad until after the shopping excursions, which all took place in Southern California. When Lauren found out, he said there was ‘screaming, yelling, jumping up and down, high fives, thumbs up.’”
Full article here.
MacDailyNews Take: Watching how Lauren buys a PC is instructive; we now understand even better why Microsoft Windows PCs sell so many units. It’s also an indictment of the U.S education system, from which, we can only surmise, Lauren has emerged like so many others; unprepared, wide-eyed, and slack-jawed, blinking blankly in the harsh light of reality. For Microsoft, ignorance is indeed bliss. It’s the very reason they exist. High five!