A video is making the rounds, with some outlets incorrectly reporting and/or inferring that it is a real ad from BlackBerry-maker Research In Motion (RIM) for their “Storm” device.
Actually, the video is what is known as a “spec” spot that’s meant to drum up business for the agency or production house that created it, in this case, “GUAVA,” out of New York City. Often, agencies make Apple-related specs spots for existing and invented products as it gets them the most coverage (it worked this time, too).
We put a call in to GUAVA to make absolutely sure and they confirmed that it’s just a spec spot. So, while it’s a very nice concept, it’s not a real ad and it’s not from RIM.
GUAVA’s “BlackBerry” spec spot:
Direct link to video via YouTube here.
MacDailyNews Take: A great spec spot for a not-so-great product.
But, don’t just take our word for it:
• PC World: It’s official, Blackberry Storm is no Apple iPhone killer – January 27, 2009
• RIM’s big response to Apple’s iPhone, BlackBerry Storm, falls flat – January 26, 2009
• ChangeWave: Apple iPhone’s ‘very satisfied’ rating more than double that of RIM’s BlackBerry Storm – December 22, 2008
• Buyers lining up to return RIM’s BlackBerry Storm? – December 17, 2008
• Yale Daily News: The Storm isn’t an iPhone killer, it’s a Blackberry killer – December 10, 2008
• Innovation and Entrepreneurship Professor reviews RIM BlackBerry Storm: ‘Disappointing and awful’ – December 05, 2008
• NY Times’ Pogue reviews RIM’s BlackBerry Storm: ‘I’ve got a better name for it: BlackBerry Dud’ – November 26, 2008
• InformationWeek reviews RIM’s BlackBerry Storm: ‘Tiresome, slow, severe bugginess and problems’ – November 24, 2008
• TIME Mag reviews RIM’s BlackBerry Storm: ‘Novelty screen feels cheap; steer clear of this storm’ – November 20, 2008
• Chicago Tribune reviews RIM’s BlackBerry Storm: ‘Can’t compete with Apple’s iPhone’ – November 20, 2008
• Gizmodo reviews RIM’s BlackBerry Storm: ‘Heavy, laggy, sluggish, unstable, clunky, and tiring’ – November 20, 2008
• Engadget reviews RIM’s BlackBerry Storm: ‘Frustrating, inelegant, uncomfortable; a disappointment’ – November 20, 2008
• PC World reviews RIM’s BlackBerry Storm: ‘Awkward, disappointing; a failed experiment’ – November 20, 2008
• BlackBerry Storm: No Wi-Fi. No iPod. No iTunes App Store. No sale. – November 14, 2008
