“Apple customers over the past 90 days reported by far the highest level of satisfaction in ChangeWave’s survey, with 81 percent of Apple customers saying they were ‘highly satisfied.’ Asus customers were the second-most satisfied group, with 67 percent reporting they were highly satisfied with their purchase, while 61 percent of Acer customers fell into that category. Lenovo was last with only 50 percent reporting such levels of satisfaction,” Tom Krazit reports for CNET.
MacDailyNews Take: If you’re “highly satisfied” with an Asus, Acer, or anything else that’s stuck trying to run Windows, you really need to finally try a Mac; it’ll raise you satisfaction bar immediately. Otherwise, you just sound silly to us Mac users. “Blissfully ignorant” is no substitute for “highly satisfied.”
Krazit continues, “ChangeWave’s customer satisfaction surveys are not as comprehensive as the annual one done by the University of Michigan’s American Customer Satisfaction Index (which Apple also leads), but they are still worth noting.”
“In other tidbits from the survey, ChangeWave backed up NPD data from earlier this week that suggested Mac sales are slowing in the early part of the year. Over the past 90 days, only 20 percent of respondents said they bought a Mac notebook and just 15 percent said they bought a Mac desktop, down from 22 percent and 17 percent, respectively, recorded in ChangeWave’s January survey,” Krazit reports.
“Those numbers may just represent a holiday-season hangover, however. Over the next 90 days, 30 percent of respondents said they plan to buy a Mac notebook, up from 27 percent who said the same thing in January,” Krazit reports. “Mac desktop suitors dipped slightly, from 27 percent to 26 percent, but that could change if new iMacs are released over the next few months.”
Full article here.