Apple Store“Mac fans in our office (and there are more than a few) were getting excited yesterday – we were expecting an announcement from MacWorld 2009 in San Francisco, confirming that Apple would as promised be removing all toxic PVC plastic and brominated flame retardants (BFRs) from its entire new product range,” Greenpeace writes.

“Confidence was high that this was going to happen because we’ve had the word from the man himself – Apple CEO Steve Jobs – from as far back as May 2007 that toxic PVC and BFRs in Mac computers would be history by the end of 2008. His enthusiam for the subject, of course, initially stemmed from the success of our Green my Apple campaign, which generated huge support and discussion from Mac addicts worldwide,” Greenpeace writes. “In October last year he reiterated this promise: Last year we announced the unprecedented goal of eliminating polyvinyl chloride (PVC) and brominated flame retardants (BFRs) from Apple products by the end of 2008. I’m proud to report that all of Apple’s new product designs are on track to meet our 2008 year-end goal. Steve Jobs, October 2008″

“That’s a pretty definitive statement – not much room for misunderstanding there, I’d say. And yet the one new product announced so far at this year’s Macworld, the Macbook Pro, turns out not to meet Mr Jobs’ new greener specification; sure it has reduced amounts of the offending chemicals, but they’ve not been removed altogether. Definitely NOT what Apple promised for 2009,” Greenpeace writes.

Full article here.

MacDailyNews Take: Greenpeace. Completely and shamelessly aboard the Apple publicity train and not getting off any time soon, no matter what.

And now, for the rest of the story:

The new 17-inch MacBook Pro is made of highly recyclable materials, meets stringent energy efficiency standards and is made without many of the harmful toxins found in other computers. Apple uses advanced chemistry, intelligent monitoring of the system and battery, and Adaptive Charging technology to create a revolutionary new notebook battery that delivers up to eight hours of wireless productivity on a single charge and up to 1,000 recharges without adding thickness, weight or cost to the MacBook Pro’s incredible design. The longer battery lifespan equals fewer depleted batteries and less waste, which is better for the environment.

The new 17-inch MacBook Pro joins the aluminum unibody MacBook family in setting new standards for environmentally friendly notebooks with every model achieving EPEAT Gold status. Each MacBook unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. The new MacBook family meets stringent Energy Star 4.0 requirements, contains no brominated flame retardants and uses internal cables and components that are PVC-free. The battery in the new 17-inch MacBook Pro provides additional environmental benefit because its extended lifespan means fewer depleted batteries resulting in less waste. Depleted batteries can be replaced for $179 which includes installation and disposal of your old battery in an environmentally responsible manner.Apple Inc.

Direct link via YouTube here.