MacDailyNews presents live coverage of Phil Schiller’s Macworld Expo 2009 Keynote

Live Coverage of Apple Senior VP of Worldwide Product Marketing Phil Schiller’s Macworld Expo 2009 Keynote in reverse chronological order:

• End of keynote: Apple left their heart in San Francisco.

• Tony Bennett out to perform. Big time.

• Same price, selection, and quality via 3G as with Wi-Fi and via personal computer.

• iPhone’s access to iTunes Music Store is no longer just on WiFi, it’s now over 3G as well.

• Songs are 256 kbps AAC and you can upgrade your entire purchased library to DRM-free iTunes Plus.

• Starting today: 8 million songs will be DRM-free. By the end of next quarter, all 10 million songs will be DRM-free.

• New pricing: $0.69, $0.99, and $1.29 per song. Starts in April.

• iTunes Store has sold over 6 billion songs. 75 million accounts with credit cards. 10 million songs available.

• One last thing…

• Phil plays TV ad for new 17-inch MacBook Pro. Recharge Apple’s new 17-inch MacBook Pro up to 1,000 times, over 5 years, 3X as long as batteries in other notebooks.

• One base config for US$2799. Ships in “late January.”

• Battery life using discreet graphics(9600GT) = 7 hours, integrated graphics(9400M) = 8 hours.

• Battery is recyclable and can run up to five years.

• 17-inch MBP’s battery lasts up to 8 hours on a single charge and can be charged 1000 times.

• Non-removable battery lets us use all available space. Removable battery = wasted space.

• “Our longest Battery Life. Ever.”

• Mini DisplayPort, USB, FireWire 800, MagSafe, 39% larger Glass Multi-Touch™ trackpad, up to 8GB memory, 9400M and 9600GT NVIDIA graphics, 320GB HD standard, 256GB SSD option.

• 140-degree H/120-degree V viewing angle.

• Matte display lives. Now shaddup. A $50 anti-glare option will be available for the 17-inch MBP.

• 0.98 inches thin, 6.6 pounds, 17-inch (duh) backlit LED display, 1920×1200, 700:1 contrast ratio, 60% greater color gamut than previous 17-inch MacBook Pro.

• The world’s lightest and thinnest 17-inch notebook.

• The new 17-inch MacBook Pro.

• Phil: One more thing…

• Customers can sign up for free during beta period; eventually, it’ll be a pay service.

• Multiple users can add notes to docs.

• Create a document. Notify the viewer(s). The doc goes to iWork.com, so doe sthe viewer. The viewer sees what looks like, for example, Pages, but it’s really in Safari via the cloud. Slick.

• Share iWork docs online. Demo time…

• Phil announces iWork.com: “We’re going to announce a beta so we can get feedback.” MDN Take: MobileMe lesson learned. grin

• New “Mac Box Set” – Mac OS X Leopard, iLife, and iWork for $169.

• iWork 09: US$79, up to 5-Macs family pack goes for $99, $49 with new Mac. Ships today.

• 250 functions, function view, advanced chart options…

• Numbers 09: Table categories

• Pages 09. 40 new templates (certificates, much more), full screen view, dynamic outlines, MAil merge with Numbers, MathType and EndNote.

• Keynote Remote is 99-cents in iTunes App Store. Control Keynote with your iPhone,
• Crane move (as in Hollywood camera crane or jib) lets viewers fly over charts with proper perspective. Bbar graphs can “grow,” etc.

• Text transitiosn like swing, shimmer, anagram (text “Bush’ to “Obama” demoed).

• “Magic Move” – moves objects like, um, magic. Actually, quite cool.

• Keynote 09. The best presentation app gets even better.

• Phil debuts iWork 09.

• iLife 09: US$79, up to 5-Macs family pack goes for $99. Ships “late January.” Mac OS X Leopard required.

• Sting, Norah Jones, Chris Martin, John Fogerty, and many others featured.

• “Learn to Play” – Artist Lessons, US$4.99 each: famous artists teach you how to play instruments. Music teachers worldwide faint en masse.

• Phil back onstage with GarageBand 09.

• iMovie 09 demo ends.

• Indy Jones-style travel maps take viewers from one place to another visually.

• Video effects: x-ray, aged film, cartoon, vignette…

• Video stabilization works well in the demo.

• iMovie 09 editors should watch Randy’s demo when Apple puts the keynote online.

• Randy Ubillos, Chief Architect – Video Applications, onstage demoing the product.

• Editors can pull out audio and video and lay audio under other video clips.

• Precision editor, advanced drag & drop support, animated 2D and 3D travel maps, video stabilization, and dynamic themes.

• Apple has added a bunch on features that should please everyone (this time).

• iMovie 09…

• iPhoto demo proceeds past its expiration date…

• Use maps to se all of the photos you’ve taken in a particular place.

• The audience seems pretty wowed by face detection. It seems to work well.

• Schiller demos iPhoto ’09 new features.

• Photo books updated with more themes and higher quality.

• Slideshow Themes (“great new feature”): Some very cool themes (Classic, Ken Burns, Scrapbook, Shatter, Sliding Panels, Snapshots), each of which can be saved directly to iTunes for syncing to iPhone, iPod touch.

• Facebook and Flickr now built right into iPhoto.

• Works with Google’s street maps and satellite maps, too.

• Places uses GPS found in some cameras and, of course, iPhone. Auto locates (geotags) each photo.

• Also “Places.” Shows Google map that shows all the places you’ve taken your photos.

• Then uses that info to find the same face in other photos.

• iPhoto 09: Faces: face detection; automatically finds the face and lets you tag it.

• Phil announces iLife ’09.

• Phil has 3 things for today.

• 9.7 million Macs sold last year.

• 3.4 million visitors pr week to Apple Retail Stores.

• No black mock turleneck. Blue jeans and a blue button-down open at the neck. Casual Phil.

• Talks about successful openings of Apple Retail Stores around the world.

• Phil: Thank you so much.

• Phil Schiller takes the stage to healthy applause. (The protest failed).

• Still waiting for Phil…

• Welcome announcement. Please silence iPhones…

77 Comments

  1. Not familiar with our resident Evil Genius, eh, guys? ZT is a Mac type who likes to throw the generic PC fecal matter our way in what is usually a most amusing send-up. This time it appears he is using a Princess Ploy along the lines of “I’m washing my hair that night” … never heard that from the prettiest girl you’ve asked for a date?

  2. @DL, I know ZT and his ways, I just like to yank his chain now and again… just like his Mommy does ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  3. Zune Tang’s plans for tonight:

    1. Back up the terabytes of porn on his PC.

    2. Wipe the hard drives.

    3. Re-install Winblows.

    4. Re-install multiple drivers.

    5. Run Windows Update. (Over and over again)

    6. Re-install applications (AV, spyware protection, firewalls, etc.)

    7. Transfer the porn back onto the PC.

    Plans for next week, repeat step 1.

  4. You have to admit Zune Tang is good at what he does.

    And, hey that fat to flat stomach banner ad looks too much like mine after the holiday season. Wish I could transfer some to Steve Jobs.

  5. No one ever worries about Microsoft’s plan of succession — what if Ballmer dies from a heart attack? (With his temper, highly likely — total Type A if I’ve ever seen one.)

  6. Faces and Places — meh; then again, if I ever start really getting into photography with my new Nikon D60 I might appreciate it. (Not sure if it has the geotag though so I’ll have to do that all manually, feh.)

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