Dow Jones & Company, Inc. has released “Sales Triggers” a new app for Apple iPhone and iPod touch that offers free access to business trigger events plus easy look-up of companies and executives.

Dow Jones Sales Triggers gives you a business edge from wherever you are. Right from your iPhone or iPod touch, discover opportunities to call into customers or prospects, uncover high-quality leads and track competitive threats based on news events found in the most credible sources in the world as well as on the Web. Additionally, find company overviews and contact information for the right individuals at your target companies via the most extensive company and executive database available.

Trigger Events
Get up-to-the-minute information on a set of pre-defined news event categories:

• Management Entering: CEO/CFO/CTO/COO
• Management Leaving: CEO/CFO/CTO/COO
• Merger/Acquistion
• New Investment

Quickly search for a particular company by name or ticker symbol.

Requires iPhone 2.2 Software Update

More info and download link via Apple’s iTunes App Store here.

[Attribution: MacNN. Thanks to MacDailyNews Reader "Broker" for the heads up.]