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Apple’s cool new iPod touch web ad ‘controls’ Yahoo Games website (with video)

Thursday, December 11, 2008 · 11:22 pm · 18 Comments

“Apple’s newest online ad has a pretty cool media placement — something that we’re starting to see more and more,” Abbey Klaassen reports for AdAge. “Its agency, TBWA/Media Arts Lab, created an iPhone ad for Yahoo Games, where the iPhone action — in this case, gameplay — begins to move all the elements on the page.”

MacDailyNews Note: The ad is actually for iPod touch, not iPhone.

Apple’s iPod touch web ad as seen on Yahoo! Games:

Direct link to video via BrightCove here.

Full article here.

[Attribution: 9 to 5 Mac. Thanks to MacDailyNews Reader "GizmoDan" for the heads up.]

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Comment Feed

18 Comments

MacBill

Friday, December 12, 2008 - 12:47 am · Reply

Apple is, without a doubt, making the most innovative ads on the web.
Wayfarer

Friday, December 12, 2008 - 12:52 am · Reply

I came! ;D

No doubt that was the coolest web ad I’ve ever seen!
seth burma

Friday, December 12, 2008 - 1:08 am · Reply

nicely done. WarioLand: Shake It started the trend, I think.

http://www.youtube.com/experiencewii
ken1w

Friday, December 12, 2008 - 1:40 am · Reply

It would be REALLY cool if you could type in the Search field while it was moving around. Actually, that was very effective. I can’t remember the last time I went to a web site and clicked to REPLAY an ad (THREE times).
anaknipedro

Friday, December 12, 2008 - 1:53 am · Reply

By far the only ads I actually would stop to watch.
mike

Friday, December 12, 2008 - 2:03 am · Reply

that’s really fscking cool… even when they swipe the screen the links scroll too … made me laugh.
iWill

Friday, December 12, 2008 - 2:30 am · Reply

Leave it to Apple to break the frame of expectation with innovation.

Bravo.

.:.
Iwishicould

Friday, December 12, 2008 - 2:48 am · Reply

Went to yahoo games… It just stuttered for me,… replayed it, but it did the same thing, so it’s probably not my neighbors internet connection :^)
Looks like it would be neat.
my g4 1.25 mini must be getting to old for all these new fangled advertisements you kids are watching… get off my lawn!
It's About Time

Friday, December 12, 2008 - 2:59 am · Reply

The best part of the commercial – the product actually works as advertised, or at least that’s how I remember it. Now, if I could only reclaim “my” iPod Touch 2G from my wife.
almux

Friday, December 12, 2008 - 3:46 am · Reply

Hopefully no suings for “unreal” or “over exagerated” ading! ;P
MacSmiley

Friday, December 12, 2008 - 5:48 am · Reply

Love it when Apple does it. Can’t imagine I’ll be as amused by similar technology by other advertisers.
HD Boy

Friday, December 12, 2008 - 7:52 am · Reply

This is one of the greatest Web ads I’ve ever seen. What fun!

Ironically, on the iPhone 3G (with a good WiFi connection) this Yahoo Games page took over a minute to load the first time. Also, the “Play” button doesn’t appear in the mobile Safari version of the ad, just the “Learn More” button, which takes you to Apple’s iPhone Web page. The first time I tried to load and play this ad on the iPhone, it crashed mobile Safari. The second time around, the cached page loaded in half the time and the “Learn More” link worked just fine.

Apparently, the ad was created using BrightCove video technology (http://www.brightcove.com).

Only Apple could commission an ad for a product that instantly renders obsolete that same product, thus setting the stage for the next iPhone, which I hope will have an even faster processor, as well as the new Broadcom 802.11n chip just announced (along with longer battery life, and things like Flash).
twilightmoon

Friday, December 12, 2008 - 8:27 am · Reply

HD Boy,

You won’t see Flash on the iPhone. Apple is not going to hand over app run times to anyone else. Certainly NOT Adobe who can’t even be bothered to make a decent Flash player for the Mac desktop version.

The next iPhone will have a faster processor, likely more memory. And I’d expect more battery life for same tasks as now, and it will be just as Flash free as the current version.

This will likely be in late summer of 09 and by then there will be between 40 and 60 million iPhones + iPod touches out there.
JadisOne

Friday, December 12, 2008 - 10:01 am · Reply

That’s real cool. Now that’s an ad that won’t bother me.
Paul Zune's Meathammer

Friday, December 12, 2008 - 10:24 am · Reply

Let’s give credit to the ad agency TBWA/Media Arts Lab. They did the heavy lifting here.
Jubei

Friday, December 12, 2008 - 12:33 pm · Reply

Wow thats pretty clever stuff.
The Dark Side of the Moon

Friday, December 12, 2008 - 5:57 pm · Reply

OK, pretty cool concept, but…

I loaded the Yahoo page up, but once the ad gets going, I can’t click on the navigation of the site unless I click the “close” button.

As a web designer (just kinda starting out), I could see that being frustrating. I think if you hover over the header, it should stop the bouncy, bubbly fun of Apple advertising and revert back to normal navigation.

And slight irony: that ad is made with Flash. Try actually looking at that ad on an iPhone/iPod touch.
Austintees.com

Sunday, December 14, 2008 - 4:37 am · Reply

I tried to view the ad on my iPhone. No luck. Leave it up to apple to use the very technology it’s keeping out of it’s iPhone/iPod to make a clever ad.