“With the handwriting on the wall for traditional ink and paper publishers it’s surprising that Apple hasn’t made an effort to capitalize on the digital book market,” Jason D. O’Grady blogs for ZDNet.

“It would be trivial for Apple to add a ‘books’ category to iTunes and perhaps buy/or license Stanza and roll it into iTunes,” O’Grady wrties. “The hard part would licensing the content from the publishers, but if Apple did it with the music labels the book publishers should be easy by comparison.”

O’Grady writes, “Apple should spend some of its vast resources on building out the nascent eBook market. It needs to swoop in and rescue the print publishers like they did the record industry – which had one foot in the grave before iTunes arrived on the scene.”

Full article here.

MacDailyNews Note: “It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.” Apple CEO Steve Jobs remarking on Amazon’s Kindle, January 15, 2008