“I couldn’t help but notice the timing. Only a day after the environmental activist group Greenpeace on Nov. 24 released the 10th iteration of its Guide to Greener Electronics, a new ad appeared on U.S. television screens touting Apple’s MacBook line of laptops as the “world’s greenest family of notebooks.” The spot touts the MacBook’s recyclable enclosure, low power consumption, and its lack of hazardous materials such as mercury,” Arik Hesseldahl reports for BusinessWeek.
Apple MacBook: The world’s greenest family of notebooks:
Direct link via YouTube here.
Hesseldahl continues, “Coincidence? Not a chance. Apple and Greenpeace have a history, not all of it pleasant. The computer maker has consistently scored low marks in these Greenpeace guides. This time around, Apple wanted to have a counter-message ready. Good thing.”
“As in past years, I take issue with Greenpeace’s methodology (BusinessWeek.com, 3/29/07). While I generally agree with Greenpeace’s mission to spur the computer and consumer electronics industry to clean up its products and practices, I still think Apple’s not getting a fair shake,” Hesseldahl reports.
“Greenpeace’s scoring system feels like a football field where the location of the goal line keeps changing… Well, if the rules of the game can change at Greenpeace’s will, then here’s a change that should make sense: weighted scoring,” Hesseldahl reports.
Full article – recommended – here.
[Thanks to MacDailyNews Reader “JES42” for the heads up.]
Who care what ‘Greenpiss’ says. Let them eat whale meat like we did in WW2.
A refreshingly well informed article in a world of shit reporting.
“While I generally agree with Greenpeace’s mission…”
Sign of a true idiot
.
Huh. I would have guessed that the MacBook is the world’s most aluminumist notebook.
For the most part, we all want a greener world and to be better stewards of God’s creation.
However, Greenpeace has no moral authority or relevance to my life. The organization is corrupt, disingenuous and dishonest at its core.
As with other institutions that have lost their way, this entity should not receive any further donations or funding from people of good will until it changes its ways. The consumer electronics report and Apple is one example of the organizations errant moral compass.
IMO – once you use violence as a means of promoting change, you quickly loose credibility. Greenpeace slid down the slope long ago. There are other environmental groups out there that are more effective and less obnoxious.
from Hesseldahl’s article “But simply not using the right words results in a zero score. How maddeningly illogical!”
But how perfectly politically correct. Another example of Greenpeace mindless group think.
“and to be better stewards of God’s creation”
Please don’t count me in your “all”. As an atheist I do not assume theories without proof.
Does this have anything to do with Apple withdrawing its discount for Greenpeace employees/organisers a few years back ?
Greenpeace, like any extremist group (Al Queda, Neo Cons, etc.) hurts their cause more than helps it because they are too emotionally involved.
I like the new macbooks because after Googling for a pod of whales you can melt them down to make nice shiny harpoons.
Plastic Dell Notebooks just don’t hold up under fire.
!news
Who cares what Greenpeace thinks?
blah, blah, blah.
Who cares what Farlo or the rest of you tools think? Self-importance sure is uninformative.
Greenpeace has long stopped being an environmental organization and is serving as a cover for various anarchist groups. There own founder left because of the crazies. They attack Apple because it gets them publicity far beyond attacking other companies.
http://www.activistcash.com/news_detail.cfm?hid=1468
Greenpeace isn’t as concerned about the environment, than it is with corporate “donations”.
They learned a great deal from Jesse Jackson’s Rainbow Coalition, “Don’t pay me and I’ll create lots of negative press about your company, I may even have your products boycotted”.
Greenpeace long ago stopped being a scientific advocate of the environment, becoming a political activist more interested in the funds it can generate from corporate blackmail instead.
As an environmental protection organization Greenpeace has become irrelevant.
And there goes another $10.000 from microsoft to Greenpeace…
Hey, G Spank:
Guess what is a hundred times more scary and dangerous than a “Neo Con”? Get ready . . . .
A “Neo Lib”! About a dozen of my close circle of friends and I, baby boomers all, are now entering the “Retirement Zone” (with apologies to Rod Serling).
Instead of PAYING taxes and generally trying to do the right thing for our children and grandchildren, we’re now CONSUMING taxes! And, brother, if you think there is one chance in Hell that we’ll forfeit as much as a penny of the SSI and pension monies we’ve worked so hard for, you’re sadly mistaken.
So, get ready, America! Neo-Cons are evolving into Neo-Libs in massive numbers, and it ain’t gonna’ be pretty.
Yep, Greenpeace = Greennazis.
“Please don’t count me in your “all”. As an atheist I do not assume theories without proof.”
May I ask of which initiation theories of the Big Bang you subscribe to?
“Neo Libs” – is that really the best that you can come up with?
Greenpeace are just a bunch of hookers attacking apple to profit from their marketing attention
Greenpeace is NOT really interested in getting Apple to produce greener products. Greenpeace is interested in getting more press for itself, as it has become irrelevant in the discussion about the environment.
I was at a trade show the last time when a Greenpisser approached me. I spent an hour chastizing him on stuff about the organization he had no clue about, including their constant badgering of Apple.
It was great, not only did the passer by’s get a chance to hear me trash this guy, but he was unable to go poison anyone else, basically cause I would not let him go. I had one question/comment after another and boy did I ever make him regret approaching me (I tend to give such morons a wide berth but he persisted so I let him have it).
They have become the slime of the environmental movement.
Greenpeace just wants a payoff from companies, to buy a good score in its report. It’s apparent that Apple will not comply, which makes me feel even better about Apple than companies that supposedly get higher marks for being “green.”
Bad news for Greenpeace… For the next few years, companies are not going to have too much extra cash to throw away. Ironically, the one company that will have plenty of cash is Apple.