“I couldn’t help but notice the timing. Only a day after the environmental activist group Greenpeace on Nov. 24 released the 10th iteration of its Guide to Greener Electronics, a new ad appeared on U.S. television screens touting Apple’s MacBook line of laptops as the “world’s greenest family of notebooks.” The spot touts the MacBook’s recyclable enclosure, low power consumption, and its lack of hazardous materials such as mercury,” Arik Hesseldahl reports for BusinessWeek.

Apple MacBook: The world’s greenest family of notebooks:

Direct link via YouTube here.

Hesseldahl continues, “Coincidence? Not a chance. Apple and Greenpeace have a history, not all of it pleasant. The computer maker has consistently scored low marks in these Greenpeace guides. This time around, Apple wanted to have a counter-message ready. Good thing.”

“As in past years, I take issue with Greenpeace’s methodology (BusinessWeek.com, 3/29/07). While I generally agree with Greenpeace’s mission to spur the computer and consumer electronics industry to clean up its products and practices, I still think Apple’s not getting a fair shake,” Hesseldahl reports.

“Greenpeace’s scoring system feels like a football field where the location of the goal line keeps changing… Well, if the rules of the game can change at Greenpeace’s will, then here’s a change that should make sense: weighted scoring,” Hesseldahl reports.

Full article – recommended – here.

[Thanks to MacDailyNews Reader “JES42” for the heads up.]