“Today will mark an auspicious day for the music business, and maybe the first big hint that the Beatles may finally be on the way to Apple’s iTunes,” Jim Goldman reports for CNBC.
“That’s a big leap of faith but hear me out: The Beatles’ label Apple Corps will join MTV for a splashy, London-based news announcement to unveil plans to bring the Beatles’ catalogue to the wildly popular Rock Band video game,” Goldman reports. “These two groups have been trying to hammer out details for months, and it appears they’ve finally come together (yes, pun intended.)”
“The reason this is so much bigger than merely MTV scoring the world’s most valuable music catalogue is that it signals a monumental shift by Apple Corps to begin to embrace digital distribution,” Goldman reports. “And that could mean a new opening for more discussions with Apple Inc. and its iTunes music service, since the Beatles are still so conspicuously absent from the world’s most popular music store.”
Goldman reports, “The Beatles going Rock Band shows a new flexibility by Apple Corps to exploit new technology. That has to be good for a potential deal with iTunes as well.”
Full article here.
[Thanks to MacDailyNews Reader “88mph” for the heads up.]