Microsoft names their cloud computing product after a cloudless sky: Windows Azure

“Microsoft on Monday announced a version of Windows that runs over the Internet from inside Microsoft’s own data centers,” Ina Fried reports for CNET.

MacDailyNews Take: Oh, boy. That sounds like it’ll work just wonderfully! Shudder.

Freid continues, “Dubbed Windows Azure, it’s less a replacement for the operating system that runs on one’s own PC than it is an alternative for developers, intended to let them write programs that live inside Microsoft’s data centers as opposed to on the servers of a given business.”

MacDailyNews Take: Microsoft Azure. For all the data you really don’t mind losing.

Freid continues, “The company itself plans to offer businesses the option of running over the Internet the kinds of software that have traditionally run on a company’s own servers. Microsoft already sells its Exchange corporate e-mail software in this way, but that is just the beginning, said Microsoft vice president Dave Thompson.”

Full article here.

[Thanks to MacDailyNews Reader “HMCIV” for the heads up.]

From Apple Mac OS X Leopard’s built-in systemwide New Oxford American Dictionary:

   azure:
   az•ure |ˈa zh ər|
   adjective
   bright blue in color, like a cloudless sky…

   noun
   a bright blue color.
    • poetic/literary the clear sky.

Only Microsoft would name their cloud computing product after a cloudless sky.

However, when you think about it, Microsoft’s calling it “Azure” does actually make perfect sense: Windows users would hope to connect to Microsoft’s cloud, but there would no cloud available, so all they’d see would be nothing but a blue screen. As usual.

43 Comments

  1. LOL – Wow, Microsoft is just *handing* ammunition to their critics these days, aren’t they? Naming their “cloud computing” initiative after a cloudless sky… you can’t make this stuff up!

    MW: maybe – maybe they really *are* deliberately running the company into the ground?

  2. @Gunboat Smith…

    I have local copies of my contacts, calendars and emails. I didn’t lose anything, and it never bothered me that my iPhone didn’t get the remote updates at the same time my desktop did. That’s a pretty big difference in my book.

  3. MSN,

    OK, I am slow this morning, but I finally got it. You just crack me up today.

    Azure as in cloudless sky as a name for computing in the Microsoft clouds……er where did they go????

    Like the Geico commercial where the caveman is sitting on the tennis court playing Billie Jean King and every sign around him is a GEICO sign. LOL

    Microsoft does it again….. Don’t those guys EVER think about what they are doing??????

    Just a thought,
    en

  4. To me Azure is an Anglicised French word and so should be spoken with the French accent, but how should Americans pronounce Azure?

    Ina Fried pronounced it on a podcast like ‘Ass Sure’ or ‘Ass Sewer’. While I might not think this is phonetically correct, it might be applicable for other reasons.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.