“The new Apple ‘Bean Counter’ ad goes straight for the Microsoft jugular, no messing about at all. Answering the question ‘you think that amount of money will fix Vista?’ the PC punch line is a resounding ‘no, you are right, I’ll put it all in advertising,’” Davey Winder reports for iTWire.
“It’s a very clever twist of the knife that builds on the less than successful promotion of Vista in the marketplace and amongst high profile customers,” Winder writes.
“While Microsoft attempts to imitate Apple and build a friendly, lifestyle image for the Windows brand, Apple gets straight to the point and demolishes Vista. The message is clear: fix Vista problems instead of employing distraction tactics,” Winder writes.
Winder writes, “All in all, Apple would appear to have poured water onto the whole Microsoft campaign, extinguishing any hope of lifting the Windows image that was the whole point of the expensive advertising exercise.”
Full article, which also discusses Apple’s “V Word” ad, here.
[Thanks to MacDailyNews Reader "Chuckles the Microsoft CEO" for the heads up.]
MacDailyNews Note:
Apple Web Ad: Bean Counter
Direct link to video here.
Apple Web Ad: V Word
Direct link to video here.
See the ads in higher quality and in various sizes via Apple.com here.
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