“Apple ends every press release with the boiler plate line that the company ‘ignited’ the personal computer revolution. And with Tuesday’s new family of laptops, the company may pull the nuclear option: a sub-$1,000 laptop,” Jim Goldman reports for CNBC.
“I’m expecting an $899 MacBook model, based on the sources I’m talking to,” Goldman reports.
“Why nuclear? Because it stands to have an explosive impact on the PC market. A device not too expensive that it alienates an ever more skittish consumer; not too cheap, ala sub-$500, that it soils the aspirational brand that Apple has become; but a high-end, slick device with the Apple bloodline priced just right that a big chunk of the market goes for it whether its mildly uncomfortable doing so or not,” Goldman reports. “The Goldilocks price point.”
“I’ve spoken to several people inside and outside Apple about what to expect, and while no one is ready to go on the record about any of this, they’re all telling me the same thing: Apple is ready to play in sub-$1k. That’s a big deal and about time,” Goldman reports.
“Apple shares jumped big time on Friday because of their paltry valuation. Today they’re jumping because of the whiff of fundamentals creeping its way back through Wall Street. Business continues in Cupertino despite the Wall Street Tsunami,” Goldman reports. “Innovation continues in Cupertino as well.”
Full article here.
[Thanks to MacDailyNews Readers "Judge Bork" and "JES42" for the heads up.]