NPD: Apple took 20% market share of U.S. retail notebook sales in July and August

“That sound you can hear is Steve Jobs laughing after reading figures from US market watcher NPD that Apple laptops accounted for 20 percent of retail notebook sales during July and August,” Tony Smith reports for The Register.

“That’s the key back-to-school sales period, and it indicates that the MacBook family – expected to be refreshed any day now – has struck a chord with parents buying for their kids, and for students heading off to college,” Smith reports. “Get ’em young, and you’ve got ’em for life.”

It gets even better, Smith reports, “That [20 percent] figure covers Apple’s share of the market as measured by the number of boxes shifted. Look at the revenue garnered instead, and Apple’s market share jumps to 35 percent.”

Smith reports, “Windows laptop sales were down 1.5 percent by value and 10 percent by volume year on year, while Mac notebook sales grew 30 percent by revenue and 35 percent by units, according to NPD.”

Full article here.

MacDailyNews Take: “Why would he do that? He has to know that he can never win.” – Microsoft’s Bill Gates in 1999 remarking on Steve Jobs’ return to Apple two years earlier.

16 Comments

  1. Anybody else notice the MacBook Pro pic in this article? Where the H-E-double-hockey-sticks did that come from? Is this an accidental leak? Or did I just step into the twilight zone?

  2. It’s not AAPL is the market as a whole.
    As long as Washington is dangling a bail-out and then drag their feet the market is going to be all over the place.

    I say, “no bail-out, if you screwed up pay the price, suck it up and double down. Wall Street & the Banks F*ck*d up. So, Wall Street and the Banks need to pay for their excesses. If Washington Jumps in with a bail-out it’s only going to make the recession a much longer affair. Without a bail-out sure the recession will be a little deeper through the Holidays, but by Spring the economy will be starting to grow again. With the bail-out the recessions will hold steady or dip a little from where it is now but, it’s going to be mid 2010 before really economic growth resumes.

  3. I believe Gates repeated this remark much more recently but I do not remember the location. Could it be at one of the recent MS expos?? Anyone remember Gates making this comment (or close) as he was leaving an event. ???

    en

  4. @cptnkirk

    No but seriously dang nabbit! They are ALWAYS hammering on Apple because of possible bad news “next quarter”. What the bloomin heck is going on here??
    At some freaking point the end of result of all of this crap to make the stock go down is that people would want to actually PROFIT from the stock purchase. At some point the market would have to allow (gawd allow *rolls eyes*) the stock to go back up. I mean…..right? And don’t give me crap about the economy either. This nonsense has been going on for far too long.

  5. @ Stormy

    A depression is not likely. Yes, Credit will be very tight and yes, some sectors of the economy and some people will take a bigger hit then others. But, a bail-out will have a deeper and a much more long lasting effect on the economy and the consumer.

    A Bail-out will have a very long lasting effect on the value of the dollar. The US government has already taken on way too much debt to finance Bush’s excess war. Adding to that debt from Fannie & Freddie, stimulus tax rebate, and out smaller bail-outs and the national debt is strained to the point that a large bail-out will create very long lasting damage to the economy for a prolonged period of time.

    Neither Presidential Candidate is a strong fiscal leader, and neither has a big picture world view of how the global economy works. Both will add to the national debt burden. The choice is really which candidate will damage the economy the least, keeping mind that the economy will be at almost rock bottom when they are elected into office.

  6. Having been in banking for the past 15 years, I say no to bailout.

    The urgent news that it needs to be passed immediately or there will be dire consequences comes from the same people who brought us the news of weapons of mass destruction.

    If the big banks fail, let them fail. There will be smaller banks building up to take their place. This whole idea that we have corporations ‘too big to fail’ is total crap and unamerican. This is the fat cats protecting the fat cats.

    Don’t get sucked in.

  7. Here’s another story that says totally different from what the ANAL-ISTS say about how Apple is doing compared to the PC’s. The stock value for Apple should be $250.00 a share. Total prejudice in the market is what I see, or maybe corruption?

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.