iPhone and Apple grabbed second and thrid place respectively as Aston Martin retained its title as the UK’s coolest brand for the third year running in the 2008 CoolBrands list (www.coolbrands.uk.com).

“YouTube, Google and Nintendo came fifth, sixth and seventh, respectively. Playstation, Sony and Facebook also made the top 20,” MarketingWeek reports.

“Well-established luxury brands also score highly. Upmarket audio and video equipment manufacturer Bang & Olufsen made it to fourth place, watchmaker Rolex was ninth and champagne house Dom Perignon was 11th,” MarketingWeek reports. “The annual CoolBrands poll reflects the opinions of industry experts and more than 2,500 members of the public.”

CoolBrands’ Top 20 Coolest Brands for 2008:
1. Aston Martin
2. iPhone
3. Apple
4. Bang & Olufsen
5. YouTube
6. Google
7. Nintendo
8. Agent Provocateur
9. Rolex
10. Tate Modern
11. Dom Perignon
12. Virgin Atlantic
13. Ferrari
14. Ducati
15. Playstation
16. Sony
17. Nike
18. Boss
19. Facebook
20. Lamborghini

Full article here.

MacDailyNews Note: In the 2007 Top 20 Coolest Brands list, iPod was #2, Apple was #7, and iTunes was #19.

[Thanks to MacDailyNews Reader "Colin C" for the heads up.]

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