“With its built-in GPS chip, Apple’s iPhone 3G is poised to become a major player in mobile location services. The phone is already capable of tracking a user’s location, a feature that developers have marshaled to locate nearby stores and restaurants. In a few months, wireless location-based services provider TeleNav will debut new software for the iPhone that will likely include turn-by-turn directions, voice prompts and 3-D maps,” Elizabeth Woyke reports for Forbes.

“The firm is tight-lipped about the software’s exact features, but says the application will resemble the mapping features it developed for the Samsung Instinct, another touchscreen phone. Following its June release, the Instinct has won plaudits for its easy-to-use, voice-guided maps and comprehensive directories of local businesses,” Woyke reports.

“Apple being Apple, the iPhone app will have some additional flair, says Sal Dhanani, TeleNav’s senior director of marketing. ‘It will be cooler, have more pizazz,’ he promises,” Woyke reports.

MacDailyNews Take: Ouch, Samsung. Just ouch. Feeling a bit Multi-Touchless™ right about now, huh?

Woyke continues, “Will the thousands of iPhone developers worldwide be able to use the maps for their own apps? Possibly, according to Dhanani. ‘We have no reservations about opening the data up to third parties, but it probably won’t happen right out of the gate,’ he says.”

Full article here.

[Thanks to MacDailyNews Reader "Dean. H" for the heads up.]