“The BBC has always been a strong advocate and driver of open industry standards. Without these standards, TV and radio broadcasting would simply not function. I believe that the time has come for the BBC to start adopting open standards such as H.264 and AAC for our audio and video services on the web. These technologies have matured enough to make them viable alternatives to other solutions,” Erik Huggers, BBC Director of Future Media and Technology writes on the BBC iPlayer blog.

“The advantage for the audience will be a noticeable improvement in audio and video quality. Furthermore, it should become easier for the media to simply work across a broader range of devices. While it’s not a magic bullet, it certainly is a significant step in the right direction. The first service to make content available using these open standards based codecs will be iPlayer. Anthony Rose will have more details of introducing H.264 to the iPlayer later today. It is our intention for other AV services across bbc.co.uk to follow quickly,” Huggers writes.

MacDailyNews Note: The Beeb’s iPlayer can be found here.

Jonny Evans reports for Macworld UK, “The move follows the broadcaster’s launch of iPlayer streams for the iPod touch and iPhone, which are offered in H.264 and AAC.”

Full article here.

[Thanks to MacDailyNews Reader "Wylie" for the heads up.]