“More Apples are showing up on teachers’ desks and in classrooms,” Patrick Seitz reports for Investor’s Business Daily. “The Cupertino, Calif., computer maker has been aggressively working to reclaim its former ranking as the top supplier of PCs to schools and colleges.”
“Apple lost the education PC sales crown to Dell in 1999, according to market research firm IDC. But in the first quarter this year, Apple leapfrogged Dell in sales of notebook PCs to the U.S. education market, which includes K-12, colleges, universities and trade schools. It was No. 1 with market share of 36.5%, while Dell slipped to second with 27.1%. IDC plans to release second-quarter data Tuesday,” Seitz reports.
“Those education market figures don’t include Apple’s sales to students in the consumer market, where it is even stronger. Apple, like other computer vendors, is in the thick of the back-to-school selling season,” Seitz reports.
“‘What we’ve seen over the last couple of years is a significant increase in the number of students who own an Apple laptop or Apple desktop or plan to buy one,’ said Eric Weil, managing partner of Student Monitor, a market research firm that tracks spending by college students. In a spring survey of college students planning to buy notebook PCs this year, 43% said they were looking to get Apple laptops. It was far and away the No. 1 brand, with almost twice the response rate of No. 2 vendor Dell, which got 22%,” Seitz reports.
“Apple’s resurgent Mac business is beginning to chip away at the market share of rivals who sell machines running Microsoft’s Windows operating system,” Seitz reports. “The question Apple faces now is whether to lower prices to go after even more market share.”
Seitz reports, “Apple is widely expected to unveil a new line of notebook computers, likely with lower prices, in the coming weeks. ‘From an overall market perspective, there are a ton of Windows (PC) vendors that are quaking in their boots over if Apple decides to lower its prices,’ IDC analyst Richard Shim said.”
Full article here.
[Thanks to MacDailyNews Reader "Citymark" for the heads up.]