Clearly not content with being unmercifully knocked clear out of the MP3 player ring, Dell, like a punch-drunk tomato can, is once again considering climbing back into the ring.

Rob Enderle writes for TechNewsWorld, “The MP3 player market, while dominated by Apple, has just a fraction — albeit a large one — of the phone market’s potential. This suggests that the way to beat Apple is not to go after Apple customers but to go after those who don’t currently use MP3 players. That’s actually a bigger number — and that was the way Apple beat Creative Labs and Rio in the first place.”

Enderle writes, “What Dell believes, and I agree, is that folks don’t want to spend lots of time managing music — they just want to listen to it. The fact that few refresh the music on their iPods is a clear indicator that there is untapped potential here, even with iPod owners. The market appears to be looking for something more flexible, more automatic, and more focused on enjoyment than on individual music purchases.”

MacDailyNews Take: That paragraph sums up nicely what comes out of a bull’s back end. It’s also a typical over-thought, wishful fantasy concocted by losers who are drenched in corporate-think, afflicted with corporate-speak, and who have absolutely no idea what the hell they’re doing.

Enderle continues, “The leading non-iTunes music services — Sirius/XM, Pandora, Rhapsody, Slacker and Amazon (note: no Dell partners have yet been announced) — all provide advantages over iTunes. Still, none makes it easy enough to move between services and the various channels and devices people want to use to consume music.”

MacDailyNews Take: Most of these “leading non-iTunes music services” seem to be able to do two things that Apple’s iTunes Store can’t: maintain general invisibility and rapidly dispose of capital.

Enderle continues, “Dell’s effort has Zing, a technology company it acquired a while back, at its core. The key to success is not the device (though to avoid the Zune mistake, if there is a device, it had better be small, cool and inexpensive), but the cloud-based service . It has to provide more choices among better services — while containing complexity and creating a great user experience — to be successful. It can be done; we’ll know in a few months whether Dell can do it. I’m not sure I’d bet against Michael Dell.”

Full article, Think Before You Click™, here.

MacDailyNews Take: Nowhere in the article does Rob Enderle disclose, as reported by The Wall Street Journal last Wednesday, that he has been hired by Dell to consult on MP3 players and music “strategy” in general. Enderle also fails to mention that Dell’s vice president of consumer sales, Michael Tatelman, has yet to decide how to proceed with this new music player idea and that he may decide not to do anything at all (but we hope he does, for the laughs).

Luckily for Enderle, it’s impossible for him to lose any credibility, as he had none to begin with.

Contact: http://www.ectnews.com/perl/contact_form.pl

[Attribution: MacUser. Thanks to MacDailyNews Reader “RadDoc” for the heads up.]

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