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Apple reduces SSD-based MacBook Air by $500 as component costs decline

Thursday, July 3, 2008 · 3:28 pm · 26 Comments

“With the price of NAND flash memory continuing its steady sequential decline, Apple Inc. this month cut the price of its Solid State Drive (SSD)-equipped MacBook Air by half a grand,” Slash Lane reports for AppleInsider.

“The Cupertino-based Mac maker is now selling its super slim 13-inch 1.8GHz MacBook Air with a 64GB Solid State Drive for $2598, down from the $3098 fetching price that was listed as recently as last week,” Lane reports.

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Comment Feed

26 Comments

1 2 Next »

Sheep Register

Thursday, July 3, 2008 - 3:38 pm · Reply

<sarcasm> Early adopters, your AppleStore coupon is in the mail </sarcasm>
Me In LA

Thursday, July 3, 2008 - 3:42 pm · Reply

Excellent.
Let the FUD begin.

“Apple isn’t selling any”
“Jobs blew it”
“Apple doomed”

A-wipers.
fastmemory

Thursday, July 3, 2008 - 3:55 pm · Reply

@The Apple:

You need to re-read “M in La’s” comments. You totally missed the sarcasm.
alansky

Thursday, July 3, 2008 - 4:10 pm · Reply

Yep, they’re lowering the price because Apple isn’t selling any. Jobs really blew it this time. —The Great Apple Fanboy Massacre

Actually, dimwit, the MacBook Air is the latest “must-have” accessory for well-heeled electronics fans everywhere. As far as I can tell, the MBA has been a huge hit, although not necessarily with the market segment Apple had in mind when they designed it.
fastmemory

Thursday, July 3, 2008 - 4:14 pm · Reply

@alansky:

I’m going to sound like a jerk, because here I go again, but you missed “The Apple’s” sarcasm in response to”Me’s'” sarcasm.

ALL posters so far AGREE. We are ALL Apple fans. Me started it by being sarcastic of the Dozers who will be saying the price drop was because sales are in the dumps.
Andy

Thursday, July 3, 2008 - 4:17 pm · Reply

This is actually good news, considering that SSDs are relatively new tech. It goes to show Apple is becoming aggressive and giving people less reason to whine about nothing. Although, the SSD is still only 64GB? At least with Snow Leopard, you’ll be able to use the remaining 63GBs of space, hmm?
Turbine

Thursday, July 3, 2008 - 4:35 pm · Reply

Cool.

Now lets get one with a faster, 256GB SSD in there.

At the very least, some 64GB’s and 128GB’s with faster access speeds and the latest SSD tech.
Flackman

Thursday, July 3, 2008 - 4:36 pm · Reply

I’m waiting for the next REAL update of the MacBook Pro, which I hope will have a fairly beefy SSD option. So keep those price drops coming.
Huh?

Thursday, July 3, 2008 - 4:56 pm · Reply

@Andy,

Remaining 63 GB??? This isn’t RAM, it’s a hard drive replacement. It’s much faster than a hard drive, but still slower than RAM. The Macbook Air with a 64 GB SSD comes with 2GB of RAM.
Dave Marsh

Thursday, July 3, 2008 - 5:10 pm · Reply

I purchased a MacBook Air earlier this year and love it. It replaced a three year old PowerBook G4 1.67GHz portable and is better in almost every way for my use. I vacillated for a month over whether to get the SSD or HD, but in the end selected the HD. The SSD’s 64GB simply wasn’t enough space for my anticipated needs over the next three years.
Me In LA

Thursday, July 3, 2008 - 5:10 pm · Reply

@ fastmemory…

Thank you. An otherwise crappy day before the holiday and you’re the one that gets it.

@ TGAFM…

You are a dipstick.
A very dense one.
Jeff

Thursday, July 3, 2008 - 5:35 pm · Reply

Enough with the name calling boys…

Can’t we all just get along?
Rob Menke

Thursday, July 3, 2008 - 7:30 pm · Reply

Might also be because SSDs for portables have been getting a shellacking in the tech news of late:

http://www.tomshardware.com/reviews/ssd-hdd-battery,1955.html (SSD Power Consumption Myth: Runtimes are actually shorter)

That story is being transmitted virally to more mainstream tech publications, which means it’s only a matter of time before it reaches the NYT or the WSJ.
k20z3

Friday, July 4, 2008 - 12:02 am · Reply

I’m pretty sure that if you’ve purchased a MacBook Air within two week of today (check your receipt for the return date), you can see about getting a price reduction and have some of the money back to your account. There are specifics about this on the back of your receipt. The idea is that they don’t want to loose your business. Apple would rather loose the $500 if you’ve bought it within the last two weeks, because those two week coincide with return policy, instead of sending you home without a computer, and the $179 or $301 in restocking fees. Check it out!
Ha, ha, ha

Friday, July 4, 2008 - 1:51 am · Reply

MBA, still overpriced and underpowered.
Predrag

Friday, July 4, 2008 - 3:10 am · Reply

to Ha Ha:

That’s why it’s selling so well…

and to Huh?:

When andy said “the remaining 63GB, he did mean the hard drive. It was a joke, implying that Snow Leopard is to be so dramatically improved and shrunk in size that it would fit in under 1 GB of space.
MacRaven

Friday, July 4, 2008 - 9:12 am · Reply

I still want at least a 160GB HD in it before I buy one.
Afib is a loser

Friday, July 4, 2008 - 2:13 pm · Reply

Ever think the reason they are lowering the price is to clean out old stock, perhaps they are looking at an update?
Afib can deepthroat

Friday, July 4, 2008 - 2:51 pm · Reply

Maybe all the prices of macs will drop a bit?
eddiet

Friday, July 4, 2008 - 5:27 pm · Reply

Price drop doesn’t seem to have taken effect at the Japanese Apple store.
Blue Dream

Friday, July 4, 2008 - 5:27 pm · Reply

I think everyone agrees that 120 gig is a bare minimum for capacity, even for the ultra-mobile Air. SSD capacity and price has to change if it wants to be the next thing in mobiles. This is a start. The Macbook could hold two of them and/or get a bigger battery at it’s current size. I expect a slightly thinner Macbook and Macbook Pro…leaning in the direction of the Air without cannibalizing it. Good problems to have, but the iPod Touch with larger capacity, use as a drive, cut and paste, and editing word documents is a threat to alot of laptop purchases. Apple has to be careful and seems to be doing so to keep from merging/cannibalizing their respective line.
Ha, ha, ha

Saturday, July 5, 2008 - 3:08 am · Reply

Apple reduces SSD-based MacBook Air by $500 as component costs decline… and sales.

Why lose profit on an apparent “mega-hit” like MBA if component prices decrease? Obvious answer, sales aren’t as robust as Apple has anticipated. Too few fanbois, too many MBAs.
Ha, ha, ha

Saturday, July 5, 2008 - 8:48 am · Reply

Predrag,

Apple’s MBA is selling well? Like what, 100 units per month? Sure, set your sights low and any projection is bound to be favorable.

Sure would like to see some hard numbers for monthly MBA sales to date. Got any hard data there, fanboi? Or are you simply pulling wishes and fantasies from your rectum?
He, he, he.

Saturday, July 5, 2008 - 12:10 pm · Reply

[url="http://www.youtube.com/watch?v=_hnOCUkbix0&feature=related
"]Portable and elegant?[/url]
Afib

Saturday, July 5, 2008 - 1:12 pm · Reply

Grow up to the 2 losers who posted ahead of me, or the fact that it is the same loser