Feb 03, 2012 - 05:30 PM EST — AAPL: 459.68 (+4.56, +1%) | NASDAQ: 2905.66 (+45.98, +1.61%)

Apple’s new multi-banner ‘Get a Mac’ Web ad: ‘PC Newswire’ (with video)

Monday, June 16, 2008 · 7:53 pm · 21 Comments

Apple is running a new Web-based multi-banner campaign on The Onion and other online media outlets.

In the new ad, the “PC” played by John Hodgman, touts his new overhead banner, “PC NEWSWIRE,” that features “ALL PC NEWS, ALL THE TIME” – in other words brief quotes pertaining to Vista’s total suckage. Poor PC, he hates his stupid newswire:

Direct link via YouTube here.

The video ends with the text, “Upgrade to Mac. Leave your PC headaches behind – switch to Mac OS X Leopard. Check out the world’s most advanced operating system today.” A button labeled “Take the guided tour” is then presented to the viewer.

[Thanks to MacDailyNews Reader "Jumbolicious" for the heads up.]

MacDailyNews Note: Thank you for your patience as our developer continues working on figuring out why the index page is suddenly causing our site to grind to a halt. We hope to have the solution soon.

Categories: All Sites, News

Thank You for supporting MacDailyNews!

Apple Store Online:
• Order iPhone 4s. From $199. Fast, free shipping only at the Apple Online Store.
• New Apple MacBook Pro. Now faster than ever. Starting at $1199, plus free shipping.
• MacBook Air. Available in two utlracompact sizes. Starting at just $999. Fast, free shipping from the Apple Online Store.
• The new iMac. With next-generation quad core processor and advanced graphics. From $1199. Fast, free shipping at the Apple Online Store.
• The new Mac mini. Now up to 2x faster. From $599. Fast, free shipping. Buy now at the Apple Online Store.

Comment Feed

21 Comments

MaLvado

Monday, June 16, 2008 - 8:08 pm · Reply

Ha, gave me a good chuckle.
caddisfly

Monday, June 16, 2008 - 8:20 pm · Reply

MDN: get a new web-programmer….your front page problems are getting ridiculous….its been, what 4+ days?
Arnold Ziffel

Monday, June 16, 2008 - 8:31 pm · Reply

No!

Don’t get a new programmer. Keep the temporary homepage as the

new one–the old one takes forever to load on my iPhone.

We here on the farm LOVE the new homepage.
Sixvodkas

Monday, June 16, 2008 - 8:31 pm · Reply

caddisfly;

Whatever it is that you’re talking about, it isn’t apparent on my iMac, MacBook Pro or iPhone.
caddisfly

Monday, June 16, 2008 - 9:02 pm · Reply

sixvodkas:

you’re not seeing the semi-permanently temporary home page?

I’d vote for keeping it as well….just get rid of the “sorry we are too dumb to figure out our own code” message and no one will know the diff…..its looking kinda windoze-like after 4 days
qka

Monday, June 16, 2008 - 9:17 pm · Reply

To be honest, I don ‘t care about your home page – I come in from the RSS feed.

However, why do the articles’ URLs from the RSS feed have a text name – e.g., the URL for this page is “http://www.macdailynews.com/index.php/weblog/comments/apples_new_get_a_mac_web_ad_pc_newswire_with_video/”, whereas the URLs from the current home page, and the article history at the bottom of this page is “http://macdailynews.com/index.php/weblog/comments/17582/”

Seems like someone is making extra work for themselves.
Walter Chillum

Monday, June 16, 2008 - 9:23 pm · Reply

What the hell, it loads faster, much faster.
ragarcia

Monday, June 16, 2008 - 10:12 pm · Reply

qka,

I think its because the RSS feed takes you to a less banner ad heavy page, at least that is what happens to me when I access it via the iPhone.
loki

Monday, June 16, 2008 - 10:27 pm · Reply

I just wish there were longer excerpts in the RSS feed… guess it’s harder to make money if you’re not foced to be subjected to all of these wonderful ads…
mike

Monday, June 16, 2008 - 10:42 pm · Reply

loki

you really think anyone clicks on these ads?

pfft..
Scandalous

Tuesday, June 17, 2008 - 12:49 am · Reply

“I hate my stupid newswire!”
DJ

Tuesday, June 17, 2008 - 2:45 am · Reply

Kill the old home page!! Have a new one!!

What about a laptop opening up to reveal a screenful of stuff?
carlisle

Tuesday, June 17, 2008 - 9:30 am · Reply

I, too, prefer the new “temporary” home page. In fact, temporary home pages run very deep in my family.

MW: Arnold Ziffel lives on a “farm”
M.X.N.T.4.1

Tuesday, June 17, 2008 - 9:42 am · Reply

How difficult can it be to figure it out? Just strip eveything out then add things back until the problem occurs. I know there can be other complications but these problems are stupid.
DizzyD

Tuesday, June 17, 2008 - 9:42 am · Reply

Awwwwwww crap. The full “home” page is back.

And here I was getting used to not waiting around for the page to load on my iPhone.
hairy buyer

Tuesday, June 17, 2008 - 9:45 am · Reply

The ad is running on the front page of the Toronto Star, one must click on the arrow to run it.
It appears as an ad for Microsoft Office, which I hope Micro will appreciate.
Jamie

Tuesday, June 17, 2008 - 9:53 am · Reply

I wish MDN would heed the advice from everyone and STOP the adverts. I mean, yeh OK, some adverts are inevitable, everyone has to make a living right? But MDN, you must have 30-40 adverts on your home page, it’s too much.
JoshtheiMacGuy

Tuesday, June 17, 2008 - 9:55 am · Reply

Very good! I always enjoy these advertisements. It’s fun watching them on my iMac!!
Ray

Tuesday, June 17, 2008 - 10:36 am · Reply

MDN – I have always had problems with the index page when it tries to load local advertisements.

Back to business. I saw the add on CNN. It rocks!

just my $0.02
motopsyco

Tuesday, June 17, 2008 - 2:22 pm · Reply

I hope Apple uses the Willy Wonka method to select Steve Jobs successor. Golden tickets in select Apple products! A wondrous tour through the Apple factory. Singing and dancing by the Apple-lumpas. Then the truth is revealed and the successor is named.
Ampar

Tuesday, June 17, 2008 - 6:30 pm · Reply

“Singing and dancing by the Apple-lumpas.”

NICE ! !