“Microsoft expects sales of its Windows Mobile platform products will account for 40% of the global smartphone market in fiscal 2012 (July 2011-June 2012), according to Eddie Wu, managing director of Microsoft ODM embedded devices, Asia,” Daniel Shen and Steve Shen report for DigiTimes.
“Microsoft currently focuses its efforts on promoting the Windows Mobile 6.1 operating system and the company has no plans to launch Windows Mobile 7 until 2009, Wu stated,” Shen and Shen report.
Full article here.
Good God, they must be giving them hallucinogens now!
Microsoft’s sales of its Windows Mobile platform products will account for 40% of the global smartphone market the day they exclude Apple (and all other non-Microsoft) products from the definition of “smartphone market.” And not a day sooner.
[UPDATE: 5:06pm EDT: Added “(and all other non-Microsoft)” to Take. Thanks, Predrag.]
You want to know what a Windows sale really looks like? After I switched to AT&T;so I could get an iPhone, I switched by 4 daughters and my wife. One daughter (and maybe my wife) got windows phones. They are some of the statistics for windows sales. But they don’t use the smart phone features, like I do with my iPhone. They don’t have data services. They just liked the styles of the phones they bought. They use them as plane old cell phones plus (my daughter, at least) texting. Windows doesn’t come into play–but Microsoft counts them.
Microsoft: Windows Mobile will grab 40% market share in 2012 …
and Elvis will rise from the grave…
My guess? They’ll be forced to offer it for free to keep it relevant. But I’m just a fanboy.
FanMAN! Fan…MAN!!!
I have to use windows mobile (shudder) at work. If vista is a chrome plated turd, then mobile is a Krylon (with all due respect to Krylon) painted turd.
D
In other news, Microsoft announced today that it expects to open its first retail store on the planet Jupiter in early 2014.
Will the real Dr. Evil please stand up.
Using standard estimating techniques, MS has a 20% share of the current market which gives them a sales figure of about 16.75 million smart-phones. Given a reasonable estimate based on eTForecasts’ analysis of the market, including large Asian growth, a 40% share for MS in 2012 would require approximately 89.3 million smart-phones running Windows Mobile. So to double the share in 4 years that it took them 6 years to catch, MS is going to have to have unit growth of 500%.
ROTF LMAO
In other news, pigs were observed flying over Redmond today.
For those of you old enough to remember Jon Lovitz’s Tommy Flanagan character on SNL, here is what Microsoft’s Mr. Wu probably said:
Windows Mobile will have a fou….forty percent market share in fiscal 2012, yeah. And Windows 7 will replace OS X on Macs because it will be so good. Yeah, that’s the ticket. And my wife Morgan Fairchild and I will take the first Microsoft car, I mean airplane, I mean space ship to the moon where I will be the King of Outer Space. Yeah, you betcha!
They plan to take @ of the market, from Bob, in Indiana.
Sounds conservative to me. I’m going with 70% market share for Windows Mobile in 2009. Microsoft has many factors in its favor beginning with the Zune halo effect.
Your potential. Our passion.™
Yeah, we’ll have something better than the iPhone by 2012… and Apple will stop developing the iPhone in early 2009. Yeah, that’s the ticket!
Have you met my wife, Morgan Fairchild?
Potential is a great word to describe Microsoft’s future presence in mobile:
Microsoft will potentially LOSE marketshare, not gain marketshare in the future. Why? Their mobile OS is crap, and the big mobile phone companies will go Symbian or roll their own.
Apple and Symbian are the only ones that will have an opportunity for 40% marketshare.
Microsoft needs to rethink their mobile business plan, because they have it wrong, and Apple has it right.
I don’t think Apple will be a big player in terms of % of the market. It looks like it will be more like the PC industry where Apple make bucket loads of cash from a relatively small market share.
Microsoft may get 40% but it looks like Linux options like LiMo are getting their stuff sorted and gaining some momentum. With any luck Microsoft will have to compete in the smart phone market instead of just abusing their user base like they do on PCs.
Mr. Wu may be correct. Winblows will be in the smart phone game long after the iPhone is way past it into the next generation.
Microsoft: Windows Mobile will grab 40% market share in 2012
Or look at it this way:
MS will have 100% of the Windows Mobile market by 2012.
Just a matter if time before we see that headline…
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The only possible way for this to happen is if. they… had…
Oh no!
Microsoft has a atomic bomb program! O_O They are going to nuke Apple! O_O
So MSFT is buying RIM?
hey guys: after Zune killed iPod anything is possible!!
by 2012 will there even be any smartphones??? They will probably be called something else like…. just phones in which M$ will probably take 100% of smart phones since no one else will be using them.
@TRRosen,
Yep, I think you have got it. Microsoft ends up with a 43% share of the smart phone market in 2012.
However, 92 percent of the cell phones are either low cost cheapie phones or the new portable computer phone. Apple being the leader with 72%.
” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> These new “super” cell phones are taking the world by storm as you can video conference live not just talk, you can get full internet streaming at 8 X the best speeds of 2007. Apple leading the future. Microsoft, mopping up the past.
Just a thought. LOL
en
MS 40 % of Smartphone market: Even though iPhone isn’t available in Greenland, I think Nokia is selling phones, operator (At&T;/O2…) are selling networks, Symbian are selling the OS.
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But the only company making a SMART combination of them is Apple -hence Apple is the only SMARTPHONE maker -right
MS 40 % of Smartphone market: Even though iPhone isn’t available in Greenland, I think Nokia is selling phones, operator (At&T;/O2…) are selling networks, Symbian are selling the OS.
” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
But the only company making a SMART combination of them is Apple -hence Apple is the only SMARTPHONE maker -right
MS 40 % of Smartphone market: Even though iPhone isn’t available in Greenland, I think Nokia is selling phones, operator (At&T;/O2…) are selling networks, Symbian are selling the OS.
” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
But the only company making a SMART combination of them is Apple -hence Apple is the only SMARTPHONE maker -right
MS 40 % of Smartphone market: Even though iPhone isn’t available in Greenland, I think Nokia is selling phones, operator (At&T;/O2…) are selling networks, Symbian are selling the OS.
” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
But the only company making a SMART combination of them is Apple -hence Apple is the only SMARTPHONE maker -right
MS 40 % of Smartphone market: Even though iPhone isn’t available in Greenland, I think Nokia is selling phones, operator (At&T;/O2…) are selling networks, Symbian are selling the OS.
” width=”19″ height=”19″ alt=”wink” style=”border:0;” />
But the only company making a SMART combination of them is Apple -hence Apple is the only SMARTPHONE maker -right