Apple has begun airing two new ads in their “Get a Mac” campaign which features Justin Long as the “Mac” and John Hodgman as “PC.”

In “Pep Rally,” PC’s bright idea is to hold a pep rally to promote himself, as Macs are now “selling in record numbers” and “the #1 notebook on college campuses,” but his plan backfires, as usual. No “genius,” he; shoddy OS, after all. In the end, the cheerleaders that PC has carted in for his “Pep Rally” chant, “Mac’s number one! Mac’s number one! PC’s number two! PC’s number two!”

Apple’s “Get a Mac” ad: “Pep Rally”

Direct link to video via YouTube here.

In “Group,” Hodgman’s “PC” attends a “PCs Living with Vista” meeting, in the style of Alcoholics Anonymous, where a group of dorky PCs — amalgams of every IT guy (MCSEs, no doubt) we’ve ever met — get together to bemoan their self-imposed fate. “Mac” tells “PC” that he’s proud of PC for attending and stands by witnessing the group’s meeting as bemused as ever about why these people continue to repeatedly inflict such needless suffering upon themselves.

Apple “Get a Mac” ad: Group

Direct link to video via YouTube here.

See the ads in a choice of qualities and sizes via here.

MacDailyNews Take: Windows. It’s like hitting yourself in the face with a hammer every hour, on the hour, because you’ve convinced yourself that’s just how it has to be. It doesn’t. Get a Mac.